SM Beauty celebrates Pride with inclusive festivity
SM Beauty supports everyone’s unique beauty and self-expression, promoting diversity, inclusivity, and empowerment. This was evident during the 2024 Pride event “So Much Pride,” formally launched at the SM MOA Main Atrium on Wednesday, June 26.
As guests came in, they were welcomed by the lively atmosphere of the House of Revlon. The event kicked off with a breathtaking Pride Runway and Opening Performance. The parade of houses and guests showcased “voguing,” runway walks, and fashion statements.
One of the highlights of the program was the electrifying performance by Naia Black and a talk led by the LGBTQIA+ support group Love Yourself, where they spoke about self-love and how they can assist members of the community
The event, hosted by Baus Rufo, was a beautiful and colorful feast for the senses, with unforgettable performances that inspired and entertained the attendees and mallgoers.
Precious Paula, presented by Nivea, dazzled the audience with a performance celebrating individuality and beauty. Matilduh, presented by Ready Set Glow, electrified the stage with a segment showcasing the power of self-expression. Taylor Sweep, presented by Snail White, mesmerized everyone with a performance emphasizing self-care and confidence. Maybelline brought creativity and color to the forefront with a dazzling segment. Janio, presented by BNB, delivered a powerful performance celebrating authenticity. Maria Cristina, presented by Dazzle Me, gave a breathtaking performance highlighting the beauty of diversity.
“So Much Pride” event runs until June 30 with discounts on selected beauty and skincare items.