The SM Group is increasing nationwide access to beauty and wellness products through its retail subsidiaries to meet rising consumer demand.
SM Beauty, with 77...
Manila’s four-day playground of makeup, skincare, and star-studded glow-ups
When it comes to beauty and grooming, there’s no shortage of products promising to change the...
This August, Cetaphil invites you to embark on a journey to healthy skin at the National Healthy Skin Mission: Skin Academy.
In partnership with Watsons...
Top brands make beauty products accessible at SM Beauty event
The event, which celebrated creativity and self-expression as its core themes and featured 27 cosmetics...
SM Beauty celebrates Pride with inclusive festivity
SM Beauty supports everyone’s unique beauty and self-expression, promoting diversity, inclusivity, and empowerment. This was evident during the...
The month of June brings all sorts of celebrations—from massive Pride Marches to highlighting meaningful and empowering stories of expression and individuality.
SM Beauty, the...
To celebrate International Fragrance Week, SM Beauty kicks off with “Celebration of Scents” an event that features some of the best fragrance brands at...