Atharra Primeland Development Corp. (APDC) recently signed a hotel management agreement with Manila-based SMS Hospitality Network to manage Atharra Suites Panglao, a 221-room, 5-story hotel in Dao town.
The business partnership is set to propel the firm’s expansion in Bohol’s property market, one of the country’s top tourist destinations.
Once opened in 2023, Atharra Suites will target travelers to Panglao, who want to combine business and leisure.
“With the emergence of remote work location set up, as well as the vibe and energy of a co-working space, modern travelers can have the flexibility of working far from their homes to their favorite holiday destination,” said president and CEO of SMS Hospitality Nikki Rocha.
At the signing were (left to right) ADC vice president for operation Alexander Zafra Jr.; president Godfrey Digal; chairman Alfonso Damalerio II; SMS president and CEO Nikki Rocha, and managing director Francis Asuncion.