Officials of the Philippine Franchise Association hold a media launch for Franchise Asia Philippines 2023 Conference and Expo that carries the theme ‘Fun. Friendship. Franchising’ with four components: The International Conference on June 7 and 8; the International Franchise Expo on Oct. 27 to 29; the two-day Certified Franchise Executive Program on June 5 and 6; and seminars and other learning sessions for aspiring franchisors and franchisees and entrepreneurs. Joining the launch at Crowne Plaza Galleria Manila are (from left) PFA chairman emeritus Samie Lim, FAP 2023 conference chair Joey Garcia, overall chair Joseph Tanbuntiong, PFA chairman Sherill Quintana, PFA president Chris Lim, FAP 2023 overall co-chair Richard Sanz, FAP 2023 Expo chair Steve Benitez and PFA vice chair Ma. Alegria Sibal Limjoco.