In a historic first for a Philippine company, Cebu Pacific takes over Dubai’s Burj Khalifa with a ‘Fly to Happy, Fly to the Philippines’ lights and sound display, celebrating the most iconic reasons to visit the Philippines in 2025. Projected onto the world’s tallest building, the show captured the warmth and smiles of Filipinos, alongside the natural beauty of the Philippines, including the world-famous beaches of Boracay, Palawan and Cebu, and breathtaking sites like Mayon Volcano in Legazpi, the Chocolate Hills in Bohol and Mt. Apo in Davao.