Coconut promotion.

Department of Trade and Industry (DTI) Secretary Cris Aldeguer-Roque meets with the Market Development Bureau on leveraging digital campaigns and collaborating with content creators to promote coconut products, aiming for a wider reach among Filipinos. The DTI highlighted the significance of coconut, which accounts for 35 percent of the Philippines’ agricultural exports, positioning the country as the second-largest coconut producer in the world.