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Celebrating its 15th year with over 15 million pesos in prizes, the Philippines’ biggest mall-based kiddie talent search kicks off preliminary auditions on June 8 across 71 SM malls. Attending the launch were (from left to right): Director Antoinette Jadaone, 2013 3rd runner-up Esang de Torres, SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin, Assistant Vice President for Marketing Carinna Sy, singer Karylle Yuzon, National University Senior Director of Admissions Dr. Christina Corpuz, and GMA Consulting Head for Talent Imaging and Marketing Lawrence Tan at the press launch ceremonial balloon popping in SM Megamall.