President Ferdinand “Bongbong” Marcos Jr. yesterday led the kick-off celebration of Filipino Food Month, underscoring the cultural importance of Filipino cuisine and its role in uniting the nation and boosting tourism.
“This month, we are reminded of the importance of patronizing Filipino cuisine,” President Marcos said in his address at the Quezon Provincial Capitol Grounds in Lucena City.
“This celebration is an invitation to return to our kitchens, where meals for our loved ones are lovingly prepared,” he added.
President Marcos emphasized that Filipino kitchens serve as sanctuaries of history, culture, and identity.
He described food as the “language of the Filipino heart,” noting how meals are often shared not just among friends and family, but even with strangers, symbolizing warmth and unity.
Reflecting on his personal experiences, President Marcos recalled traditional dishes like dinengdeng from Ilocos, laing from Bicol, lechon from Cebu, sisig from Pampanga, and the Tausug delicacies of Mindanao. He also praised the famous pancit habhab and longganisang Lucban of Quezon.
“Food is the fastest way to understand and appreciate a culture,” he said, adding that experiential tourism, which includes culinary experiences, is key to boosting the country’s tourism sector.
President Marcos highlighted the creativity, resilience, and compassion embedded in Filipino cooking, noting how even modest meals are celebrated with generosity and care.
He called for continued recognition of farmers, fisherfolk, food industry workers, and neighborhood cooks who ensure meals reach every Filipino table.
To ensure food security and affordability, Mr. Marcos outlined various government programs including Kadiwa, the P29 Rice Program, Rice for All, price caps on pork, and increased funding for agricultural initiatives.
“These efforts aim to provide nutritious and affordable food for every Filipino, while enriching our culture and national identity,” the president said.