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Wednesday, January 8, 2025

Pan de Manila’s journey: 25 years of warm breads, nostalgic collectibles

For 25 years, Pan de Manila has been warming Filipino homes with its iconic pandesal. Founded in 1999, the bakery chain began with its desire to bring the nostalgic charm of freshly baked pandesal to modern households. Using traditional pugon (brick ovens), Pan de Manila recreates the authentic taste that evokes childhood memories for many.

From a single shop, it has expanded to over 150 stores nationwide, and with the use of modern baking methods, Pan de Manila has become a favorite stop for Filipino breads and delicacies.

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Aside from the classic pandesal, Pan de Manila delights customers with a wide selection of breads like pan de coco, pan de ube, bananamon, cheesesticks, ensaymada espesyal. To complete the experience, it offers house-brand palaman (spreads), including all-natural coco jam, all-natural peanut butter, yema spread, ube halaya spread, herb cream cheese, and savory sardines—all made with no added preservatives. These spreads, paired with their signature drinks like chocolate con leche and café con leche, create the perfect Filipino merienda experience.

Pan de Manila’s limited-edition 25th anniversary plates and cups designed by artist Mia de Lara

Now, customers have something new to look forward to – a 3-in-1 Matcha Latte drink that will be your next comforting treat.

Pan de Manila is not just known for its breads – it has also become popular for its beautifully designed paper bags. Since 2008, the bakery has collaborated with Filipino artists to feature their work on limited-edition paper bags, celebrating the country’s rich cultural heritage. Artists like Mia de Lara, Christian Regis, Larry Memije, and Rina Albert-Llamas have contributed their talents, making these paper bags a much-anticipated part of the Pan de Manila experience, especially during Christmas.

These paper bags are more than packaging as these have become collector’s items, adding artistic flair to the warmth of freshly baked bread. The tradition extends to Pan de Manila’s take-out boxes, which are equally adorned with artwork and perfect for gifting to loved ones.

Limited-edition collectibles for Pan de Manila’s 25th anniversary

In celebration of its 25th anniversary, Pan de Manila is launching a special collection of limited-edition plates and cups in collaboration with Casa Juan. Illustrated by Mia de Lara, these items are adorned with classic Filipino scenes that evoke nostalgia and reflect the simple pleasures of life.

Available in select Pan de Manila outlets, Merienda restaurant branches, and selected Kultura stores in SM Malls, these collectibles make for perfect keepsakes or thoughtful gifts this coming holiday season.

(For more updates, follow @PandeManilaOfficial on FB, IG and Tiktok, and @Meriendamanila on IG)

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