- Snacks company Mondelēz International advocates for Snacking Mindfully
- Global survey shows snacking helps fuel need for Well-Being
Snacks are no longer just for hunger. This is the insight that a survey on snacking trends has reported about consumers all over the world. With this growing role that snacks play in consumers’ lives, Mondelēz International advocates for a practice called Mindful Snacking. This means focusing on eating snacks with intention and attention. The company aims to help consumers make conscious and informed food choices and cultivate a positive relationship with food for overall well-being.
The global survey on snacking behaviors is called the State of Snacking survey. Now on its fifth edition, the survey was undertaken by Mondelēz International globally, together with The Harris Poll. This year’s findings mark a half-decade of discovery around global consumer trends, which have continued to reinforce the timeless role of snacks in daily lives. Mondelēz International is a global leader in snacking and in the Philippines is one of the leading snacks manufacturers, producing such beloved brands as Oreo, Cadbury Dairy Milk, Toblerone, Tang, Eden Cheese, and Cheez Whiz.
Snacks meet a variety of needs
The survey has shown a significant shift towards mindful snacking among consumers. They are not just seeking satisfaction from their snacks; they are also looking for nutritional balance, choosing snacks to align with their personal health and well-being goals more closely. Snacking has a positive emotional halo as well. Satisfaction and mindful enjoyment are top emotions experienced by those surveyed when snacking. Based on the survey, as much as 74% of consumers snack to improve their mood, as well as to boost their energy.
Portion control also is the way consumers are able to balance their snacks. According to the survey insights, portions of their favorite snacks help them feel in control of their snacking choices without a sense of sacrifice. Seven in ten (7/10) of those surveyed report that they would rather have a smaller portion of an indulgent snack than a bigger portion of a low fat/sugar alternative version.
Mindful Snacking: How to do it?
Mondelēz International encourages consumers to practice Mindful Snacking to help them experience more pleasure and satisfaction when snacking. Snacking Mindfully is a behavioral approach that focuses on eating with intention and attention, having awareness of feelings of hunger and fullness, and focusing on the sensory experience with food. Locally, this practice is being called “Snack na Swak.”
Snacking Mindfully can be practiced with six simple behaviors inspired by a holistic approach:
1. Recognize what you want (emotional and functional needs)
2. Be aware of portion size and moderate it
3. Enjoy and appreciate the snack with all your senses
4. Be present in the moment – remove distractions
5. Be aware of your hunger, fullness, and satisfaction level
6. Reflect on your whole eating experience
To support consumers’ desires to snack mindfully, Mondelēz International offers portion-controlled packs of its products. This means that every pack contains only two hundred calories or less, providing the right size for consumers’ snacking needs. By 2025, the Company aims to deliver up to 100% of its net revenue through Mindful Portion Snacks, those in either individually wrapped mindful portion packs or with mindful portion labeling on pack.
As the State of Snacking survey shows, the future of snacking is vibrant and evolving. By aligning its offerings with the macro-trends shaping consumer preferences, Mondelēz International is well-positioned to continue meeting the changing needs of consumers across the globe, one Mindful Snack at a time! Time to Snack na Swak!
To know more about Mindful Snacking visit https://www.snackmindful.com/
