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Pepsi-Cola expands digital footprint

Beverage maker Pepsi-Cola Products Philippines Inc. strengthens its digital transformation journey as it equips itself with the technology need to COVID-proof and future-proof the business.

Pepsi-Cola expands digital footprint

PCPPI, the exclusive manufacturer of PepsiCo beverages in the Philippines, decided to subscribe to the advanced SAP Enterprise Management System—a software that enhances the operability of the company targeting weak points to make them more resilient to abrupt changes in the retail space.

“This is reinforcing our digital transformation. We also launched our new e-commerce platform in October because we have big ambitions for our digital journey. I am happy that we did not meet any major business obstacles through these changes. It is exciting to realize the benefits from said systems. This is us finding new ways to deliver value and service,” said PCPPI president and chief executive Frederick Ong.

SAP is among the market leader in enterprise management software, with 77 percent of the world’s transaction revenue touching a SAP system.

The SAP technology allows the beverage firm to streamline its business operations and improve financial, operational management and enhanced customer experience.

Using SAP, PCPPI has an end-to-end, up-to-date, single data platform to process information which is more efficient as data is translated into real-time insights and analytics. The system makes for sounder business decisions. 

Along the process, PCPPI integrated eight core business procedures and existing systems to create an end-to-end enterprise management tool.

Despite the challenges brought by the pandemic, the company was able to complete its nationwide roll-out this November, covering 18 Business Units in more than 100 locations. 

Through Fasttrack Solutions, a platinum partner of SAP in the Philippines, the project was initiated successfully and seamlessly.

To formally close the SAP integration project, PCPPI, together with Fasttrack Solutions and SAP Philippines, held a virtual closing ceremony on Dec. 17, 2020. The event attended by all the leads from the three partner companies was meant to recognize its many men and women who participated to make the integration successful.

PCPPI hopes to expand its digital footprint into other aspects of the business for increased stakeholder collaboration and employee engagement.

“We envision connecting faster, more efficiently with our people and customers during these challenging uncertain times. It is their best interest that we keep to heart and is at the center of our purpose,” Ong said.

In keeping with its goal of providing relevant products to Filipino families, PCCPI joined the digital space in October 2020, allowing online orders for in-home deliveries and reinforcing its commitment to serve the beverage needs of a niche consumer market.

Ong said mobility restrictions brought about by varying phases of lockdown prompted the company to adopt e-commerce to better respond to the needs of customers for specific refreshments while at home.   

“By going online, we are also able to counter disruptions caused by limited foot traffic to physical stores. We make Pepsi products available at your fingertips in the comforts and safety of your homes,” he said.

The company piloted its e-commerce website, pepsiproducts.ph, in selected areas in Paranaque, Las Pinas, Muntinlupa for Metro Manila and in San Pedro and Binan, Laguna, and Carmona, Cavite. The website features options for retail purchases and is also seen to be an additional platform to reach out to potential dealers or partners.

“Pepsiproducts.ph is another way to make our products more accessible to entrepreneurs who want to venture into the distribution business. We are positive that this new revenue stream can boost PCPPI’s sales outlook in the months ahead,” Ong said.

The company employed a dedicated administrative and delivery force that will solely focus on processing virtual orders in real-time.

PCPPI is keen on expanding its service area to cover other parts of the country as it grows its digital footprint.

Topics: Pepsi-Cola Products Philippines Inc. , digital transformation , Frederick Ong
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