East West Banking Corp. said it expects to sustain its double-digit growth in the credit card segment in 2025 by introducing innovative features, exciting promos and exclusive perks tailored for the mass, affluent and high-end markets, including in key provinces across the country.
The financial arm of the Gotianun Group, with over 1.5 million cardholders and P116.6 billion in billings as of end-2024, said it will enhance its digital platform and product offerings to strengthen its position as the trusted financial partner for its customers.
“We value our customers so we aim provide a robust and seamless experience to meet their evolving needs,” said Aylwin Herminia Tamayo, senior vice president and credit cards business head of EastWest.
“By making our products more accessible and personalized, we empower Filipinos to better manage their financial journeys,” said Tamayo.
Tamayo bared the bank’s key initiatives and exclusive offers for 2025 including streamlined credit card applications, simplified financial solutions, travel rewards and promotions, curated dining experiences and special raffles and perks.
“These initiatives reaffirm our dedication to delivering accessible and personalized financial solutions,” said Tamayo.
“EastWest is here to support Filipinos in their journey toward financial empowerment, offering innovative tools and rewarding experiences,” she said.