The Asialink Group of Companies reorganized and strengthened its top management starting 2025 as its group CEO eyes further growth in core businesses and expansion into new opportunities in lending to small and medium enterprises.
“Team Asialink is clear eyed on our growth path and knows that the market, which is still largely untapped, offers opportunities for our taking. With the funding support we have been getting from major institutions, we are poised for significant growth”, said Robert Jordan, Jr., group CEO and Asialink co-founder.
Eillen Mangubat, president and COO of Asialink Finance Corp. (AFC) for the past 18 years, will transition into her new leadership role as deputy CEO of the Asialink Group.
She will be replaced as AFC president by Samuel Cariño, formerly deputy COO of sales at Global Dominion of the Asialink Group, and by Eleanor Yap, executive vice president of Global SME, which is part of the Asialink group, as the new COO.
Kevin John Cabanban, deputy COO of AFC, will assume the presidency of South Asialink Finance Corp. (SAFC), replacing Joel Cruz who has retired. Ahzin Cabrera, deputy for operations, will serve as SAFC COO.
“These leadership transitions mark an important moment for the Asialink Group as we position ourselves for continued growth and innovation. Mangubat shepherded the group to where it is now and will continue to provide insight and guidance in her new role,” said Jordan.
“We expect fresh perspectives and expertise from Cariño, Cabanban, and Cabrera. With this new team in place, the group is in for a steep growth trajectory. These are exciting times for us,” said Ruben Lugtu II, AFC chairman.
Jordan thanked Cruz for his dedicated service and outstanding contributions to SAFC and wished him well on his retirement.
The Asialink group, he said, is expected to grow exponentially in the coming years now that it has more resources to meet the huge unmet demand for loans from the largely unbanked small and medium enterprises.
“We are just scratching the suface of our market. Ninety-nine percent of the 1.2 million businesses here are SMEs and Asialink has been catering to only 200,000 of them so far,” said Jordan.
