Homegrown food preparation and condiments manufacturer NutriAsia reported a sixfold quarter-on-quarter (QoQ) growth on TikTok Shop in the third quarter of 2024, its best performance since joining the platform in January 2023.
The company said the milestone underscores NutriAsia’s adaptability to the rapidly evolving e-commerce landscape.
“We’re thrilled with the growth we’ve achieved on TikTok Shop. By creatively engaging customers and offering the right products, we’ve made NutriAsia a part of more Filipino households. Self-live sessions have transformed how we connect with our audiences, fostering trust, authentic interactions, and meaningful sales growth,” said NutriAsia digital business development head Christian Domingo.
NutriAsia attributed the growth to strategic product offerings and competitive pricing.
The introduction of multi-pack bundles boosted the average order value (AOV), while enhanced packaging and pricing solidified its position in the digital marketplace.
Self-live sessions alone drove a 350-percent quarter-on-quarter increase in gross merchandise value (GMV).
Meanwhile, collaborations with TikTok Shop affiliate creators amplified the brand’s reach, resulting in a 3,525-percent QoQ surge in affiliate GMV.
Affiliate-generated live content also grew nearly 195 times compared to the previous quarter, showcasing the effectiveness of NutriAsia’s partnership strategy.
