Zenfro Corporation, a regional distribution company with an established presence in South GMA and modern trade distributing fast moving consumer goods, is projecting a doubling of its sales after a majority stake was acquired by MOHS Analytics, a fast growing health care and wellness company.
MOHS infused fresh capital and management direction to Zenfro enabling it to sharpen its strategy, automate its distribution systems, enhance its technology, further professionalize its workforce and more than double its warehouse site.
With the backing of MOHS, Zenfro has also signed up major new principals for distributorship agreements. Popular brands now being distributed include Kojie San, Pepsi Cola Products, MaLing, Tulip, Hereford, Libby’s, Salonpas, Pocari Sweat and Culture Blends.
“The unprecedented growth in Zenfro’s business has validated our confidence in Zenfro and encourages further investments in the business,” says Michael B. Hortaleza, MOHS chairman and chief executive officer. “Zenfro unlocks synergies for MOHS by expanding its distribution footprint. Zenfro also benefits by having a parent company with significant financial and managerial resources.”
“The growth in sales and the signing of new principals are the fruits of Zenfro’s investment in modernizing its systems and distribution capabilities,” says Ivor G. Poole, executive director and general manager of Zenfro. “The new principals we signed have the confidence that we will efficiently distribute their products in our main coverage areas of Parañaque, Las Piñas, Pasay, Taguig, Makati, Mandaluyong and Pasig.”
“We will continue to support Zenfro’s growth strategy with additional capital expenditures, and upgrades in technology and systems,” says MOHS senior vice president and group chief financial officer Dr. Kenji M. Asano Jr. “We are confident of the continued growth trajectory of Zenfro with its new principals and MOHS backing.”
MOHS is a health care and wellness company that has diversified into healthcare software and technologies, point of care innovative systems, pharmaceutical products and FMCG distribution.
