Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, set new milestones during its 11.11 Mega Pamasko Sale, with 11 million items sold in the first two minutes.
“This year, the growing traction of Shopee Video marks a significant milestone in our journey to innovate and enhance the shopping experience. With an impressive 11x increase in orders and 4x more viewership and watch time during the 11.11 sale, Shopee Video is redefining how consumers discover products through engaging, curated content,” said Shopee Philippines head Vincent Lee.
The Philippine platform recorded over 4.4 million items sold within the first two hours of the sale.
Fashion items were among the top-selling categories, with pants, women’s sandals, slippers, dresses, and casual men’s shorts dominating searches.
The second most popular category is mobile accessories, including phone cases, while beauty products such as skincare and makeup essentials, and home improvement items for the holiday season also saw strong demand.
Shopee reported significant growth in orders from regions outside Metro Manila, with Cebu, Cavite, Laguna, Bacolod, and Iloilo among the top contributors.
The sale underscored the increasing trend of shoppers engaging with personalized and curated content.
Shopee Live saw a six-times boost in purchases, with viewership doubling as shoppers interacted with sellers in real time.
Content creators played a pivotal role, offering authentic reviews and recommendations that guided customer decisions.
Shopee recorded a seven-times increase in affiliate links and a five-times rise in sales driven by affiliate promotions, showcasing the creators’ growing influence in online shopping.
“Our 11.11-12.12 Mega Pamasko Sale is more than just a shopping event; it celebrates the Filipino spirit of giving and togetherness. We’re committed to providing customers exceptional value through quality products, exclusive deals, and features that make shopping more enjoyable, seamless, and secure,” Lee said.
Lee said Shopee continues to support local businesses of all sizes, helping them expand their reach and grow sustainably.
“By evolving our platform and fostering connections between buyers and sellers, we aim to build a vibrant and inclusive e-commerce ecosystem in the Philippines,” he said.
