SM Green Finds, in collaboration with social entrepreneur and designer Zarah Juan, created nearly 100 jobs, including opportunities for independent artisans and people deprived of liberty (PDL) in Quezon City.
The project, focused on repurposing discarded tarpaulins into stylish tote bags and pouches, fostered economic growth and skill development in vulnerable communities.
By upcycling 34,000 square feet of used tarpaulins—an area equivalent to seven NBA basketball courts—the project helped reduce waste while providing practical and entrepreneurial training for participants.
More than 52 skilled artisans from Bulacan turned the design into reality, while PDLs were responsible for cleaning and preparing the discarded tarpaulins for sewing.
“The tarp bag project significantly empowered and upskilled more than 30 female PDLs in Quezon City,” said Quezon City Jail chief inspector Lourvina Abrazado.
“By providing them with practical and entrepreneurial skills and a sense of purpose and dignity, the project helped improve their overall well-being and future reintegration prospects,” Abrazado said.
Juan designed the bags with functionality and aesthetics that go beyond fleeting trends. “I designed it for enduring appeal and longevity,” she said, adding that she is confident that every customer who purchases an SM Green Finds tote bag will appreciate their own contribution towards a sustainable lifestyle.
SM Green Finds x Zarah Juan The Tarp Project bags are available at Kultura branches nationwide. Tote bags are priced at P999, while the pouch bags are at P499. Sales from the tote bags will be donated to the SM Foundation’s youth and education initiatives, furthering the social impact of the campaign.
SM Green Finds is a multi-year campaign focused on products made from natural, local ingredients to support local communities and empower micro, small and medium enterprises in their green practices.
