GCash, Bear Brand, YouTube and Jollibee emerged as the most valuable Filipino brands in Kantar BrandZ’s Philippines 2024 report.
Kantar, the world’s leading data, insights and consulting firm, created BrandZ to rank the world’s most valuable brands and help market researchers, planners and strategists alike with impactful approaches for brand growth.
With the release of this report, the lesson for brands and marketers is clear—effective marketing investment and long-term thinking are key to growth prospects, it said.
Brands that are consistently investing in and establishing strong emotional connections with their consumers are in a better position to navigate the current business climate and accelerate sustainable brand growth.
“This year’s results show that, even in the face of our current business environment, it’s possible to find growth in any category with the right strategy focused on establishing and maintaining strong connections with consumers, as well as innovative approaches. Brands grow by being meaningfully different to consumers. Through the help of Kantar’s Blueprint for Brand Growth, brands can enable to drive market penetration five-fold relative to others.” said Jose Villabroza, chief client officer of Kantar Philippines.
“Of the brands included in our survey, the strongest Philippine brands inspire people and have a clear purpose,” said Ed Dacanay, group head at Kantar Philippines. “They fit well into the fabric of daily lives of Filipinos and have undeniable value even during times of crisis.”
