GCash, through its lending arm Fuse, teamed up with Security Bank to enable select GCash users to have direct access for application to the latter’s credit cards, and soon, to its home and auto loans.
“Our partnership with Security Bank helps us strengthen our ongoing efforts to provide innovative and accessible financial services to millions of Filipinos,” Fuse Lending president and chief executive Tony Isidro said.
“By making Security Bank’s reputable loan products available on the GCash app through our Loans Marketplace, we are able to provide many of our users with their first access to a bank loan, and a seamless and inclusive experience that meets their needs,” he said.
Since its initial launch, credit card approvals exceeded expectations, with GCash ads reaching a wide audience of users each month.
“We are excited to partner with GCash as we continue to provide valuable services to our customers. This partnership allows us to leverage our banking expertise to reach more Filipinos, offering them customized financial solutions through a platform that is both accessible and innovative for everyone,” said Security Bank executive vice president and retail banking segment head Rahul Rasal.
