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Wednesday, September 18, 2024

Pioneer of grilled chicken food concept wins 2nd Hall of Fame awards

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Mang Inasal’s commitment to exceptional marketing has earned them a coveted spot in the Franchise Excellence Awards (FEA) Hall of Fame after winning the Best Marketing Campaign Award in the Large-Scale Food Business category.

Allan C. Tan, Mang Inasal’s marketing head, expressed his pride in the achievement, highlighting the brand’s mission to connect with customers and contribute to the franchising industry’s growth.

“This Hall of Fame award is a validation of our mission to create meaningful marketing campaigns that not only engage our customers but also contribute to the growth and innovation of the franchising industry,” he said, noting it is the second Hall of Fame recognition for the brand.

The FEA’s Best Marketing Campaign Award recognizes companies that execute successful marketing strategies that not only boost their own growth but also elevate the franchising industry as a whole.

In addition to the FEA Hall of Fame recognition, Mang Inasal was also a finalist in three categories at the PANAta Brand Effectiveness Awards 2024: Brand Team of the Year, Brand Effectiveness for Customer Experience, and Brand Effectiveness for Best Use of Digital Marketing.

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