Procter & Gamble (P&G) Philippines said its homecare brand director Ian Phillip Villaruel was honored as one of the 2024 ‘Top Filipino Youth Marketers’ at the 19th Mansmith Young Market Masters Awards (YMMA).
Villaruel’s exceptional brand building and marketing management for P&G’s dishwashing liquid brand Joy has been recognized with the accolade.
The Mansmith YMMA is an esteemed recognition program in the Philippines organized by Mansmith and Fielders Inc. The program recognizes the excellence of young marketers and entrepreneurs 35 years old and below in the areas of brand and marketing management, business development, and entrepreneurship.
As a brand director, Villaruel leads in promoting Joy’s superiority in cleaning dishes. Joy is the market leader in the dish care category known for its memorable slogan “Isang patak, isang katutak,” which emphasizes its superiority in grease cleaning.
Villaruel’s leadership extends to organizational development in P&G Philippines. He plays a crucial role in supporting the capability arm of P&G’s brand organization, which is responsible for devising plans to equip the Brand Marketing Function with the necessary marketing and leadership skills. He has led a series of training for new P&G Brand Managers by localizing the company’s global marketing trainings.
As one of the country’s top employers, P&G said it is committed to investing in talent and fostering exceptional leadership.
With a “grown from within” culture, P&G offers meaningful career paths, hands-on mentorship from top business leaders, opportunity to lead billion-dollar brands, and to become purpose-driven industry leaders.
P&G’s brand marketing leaders have consistently been recognized at the Mansmith YMMA since 2010, spearheading some of the most iconic marketing campaigns and success stories in the country for leading consumer brands, such as Safeguard, Head & Shoulders, and more.
“This award is a testament to the dedication and hard work of the brand builders at P&G who ensure we continue to deliver superiority, innovation and value to our consumers. I would like to express my sincere appreciation to my team and our P&G leaders who have supported me in my journey,” said Villaruel.
