The Philippine Travel Agencies Association (PTAA) is bracing for an uptick in travel in 2024, with international visitor arrivals expected to rise from 5.45 million in 2023 to 7.7 million this year.
Several key elements contribute to the positive projection, ranging from the country’s popularity in global surveys to government initiatives and travel trends, said PTAA president Evangeline Tankiang-Manotok.
“The lifting of COVID-19 restrictions made travel to the Philippines much more accessible compared to the previous years. Initiatives like the e -arrival cards, streamline the entry process, for the improving ease of travel and the DOT secretary Christina Frasco launched Love the Philippines based on the demand of the industry after the pandemic,” she said.
Manotok said travelers are now seeking authentic real-world experiences which means immersing themselves in other cultures and seeking curated experiences that are unique or out of the ordinary.
Strong domestic tourism and government campaigns also play crucial rules, she said.
“As an organization, PTAA can continue to help increase tourist arrivals in the Philippines by continuing to promote beyond the famous beaches and islands, showcasing eco-tourism, adventure, activities, cultural immersion and culinary experiences. We should implement responsible tourism practices to protect natural resources and ensure local communities benefit from the increased traffic,” Manotok said.
One trend that PTAA is hoping to capitalize on is B-Leisure, where business and leisure travel come together. Another tourism trend PTAA hopes to promote is sustainable adventures where travelers seek destinations with a commitment to responsible tourism practices like reducing the carbon footprint, reserving natural resources and supporting local communities.
PTAA will mount the 31st Travel Tour Expo (TTE) and the 9th International Travel Trade Expo 2024 on Feb. 2 to 4 at the SMX Convention Center Manila in Pasay City.
“Here comes revenge travel. People are raring to travel, to explore and discover the world,” said TTE 2024 chairperson Patria Chiong.
