Maintaining one’s own physical, mental, and spiritual health can be a struggle with more overwhelming conditions happening here and abroad. Kotex understands women’s hesitations in confidently loving themselves during hard times and as a brand that champions women’s progress amidst challenges, it stands alongside Filipinas—encouraging them to never hold back and elevate the way they love themselves despite the odds.
With this, Kotex launches its “Love Yourself a Little More” campaign headlined by a TV commercial that features various women who practice acts of service whether for themselves or for people around them.
The campaign challenges Filipinas to rethink their self-worth and empowers them to take care of themselves especially on times that they need it the most – such as times wherein they have their period.
“We believe that while our consumers already value themselves, taking this a notch above through overflowing self-love is an important factor in conquering adversities, achieving our full potential, and extending love for others,” says Kotex Philippines brand manager Ann Avellaneda. “This insight moved us to create this campaign and empower Filipinas to not be guilty of loving themselves a little more because they deserve and need it in order to better give love to others.”
Kotex also welcomes back Heart Evangelista as its ambassador to headline the campaign. Her evolution from being an actress to a sought-after endorser, sold-out visual artist, beauty and fashion icon, and a compassionate philanthropist has proven to be an inspiration to women who continuously seek development for themselves and society. Heart embodies the modern-day Filipino woman who is not defined and hindered by challenges that come her way, but is instead empowered by them.
“I believe in the brand’s values in supporting progressive women to face obstacles head-on, without being hindered by cultural, physical, or societal limitations,” the screen star shares.
Heart has recently been making the most of her time in Sorsogon by letting her creative juices flow, extending care for her friends and family, and coming up with ways to marry her passion for the arts and her undeniable influence to help local communities thrive. Heart has taken it upon herself to evolve her manner of self-love – being unapologetic for how she internally practices it and extending this to everyone around her.
“Tough times have definitely heightened the need to keep ourselves well because when we, as individuals, are fearlessly happy and healthy, then we can better support one another and offer the best of us, not what’s left of us,” says Heart.
Watch out for upcoming activities from Kotex Luxe, such as the 7-Day Self-Love Instagram Challenge starting this month and “Love Yourself Live: How Self-Love Can Save You,” a Facebook Live event on Oct. 10, 7:00 p.m., tackling self-love practices during hard times with Heart Evangelista and special guests. For more details, visit facebook.com/KotexPH.
