Toshiba Lifestyle Philippines has unveiled its new product line, which combines innovation and tradition, as part of the “Beyond Details” campaign.
Toshiba Lifestyle Philippines debuted its new product range under the “Beyond Details” concept on September 11, 2024, at the Maybank Performing Arts Theater in BGC, Taguig.
Marriage of innovation and tradition in home solutions, with cutting-edge appliances that showcase the brand’s commitment to quality. Along with introducing local and regional brand ambassadors, the event honored Toshiba’s historical roots while showcasing the company’s continuous progress.
Embracing the Takumi Spirit, which represents the concept of “master craftsman,” Toshiba Lifestyle celebrates individuals who exemplify exceptional expertise, judgment, and years of experience in their fields.
Toshiba Lifestyle Philippines is breaking boundaries with its latest home appliances, designed to offer both comfort and convenience while allowing more time for what matters most. The new product line includes refrigerators, laundry, and cooking appliances, available in Morandi, Silver, and Black designs. These products feature sleek aesthetics and are expertly engineered with exceptional attention to detail, precision, and craftsmanship—key hallmarks of the Toshiba brand.
As part of the “Beyond Details” initiative, Toshiba Lifestyle Philippines proudly introduces its local brand ambassadors. Amina Aranaz-Alunan, a visionary in the world of fashion and accessories, has been named Takumi Master of Design.
Stephanie Kienle-Gonzalez, a trailblazer in furniture design and owner of a prominent Filipino brand, represents Takumi Master of Home and Interior Design. Chef JP Anglo, an acclaimed culinary artisan, takes on the role of Takumi Master of Food and Culinary, showcasing Filipino cuisine on the international stage. Each ambassador embodies Toshiba’s commitment to excellence and innovation in their respective fields.
Additionally for its Regional Brand Ambassadors Toshiba introduced Takashi Sorimachi, a well-known Japanese actor and singer, recognized for his role as Eikichi Onizuka in the 1998 adaptation of the manga Great Teacher Onizuka. He embodies the craftsmanship and dedication that align with the brand’s values.
Manufacturing Philosophy: The Takumi Spirit embodies Toshiba’s dedication to excellence and its refusal to settle for mediocrity. This philosophy drives the company to integrate cutting-edge innovation with traditional craftsmanship, ensuring products with enhanced functionality. This approach was highlighted by Ms. Anna Marie Alejandro, General Manager of Concepcion Midea Incorporated Philippines (CMIP).
Distribution and Service: In the Philippines, Toshiba products are distributed through Concepcion Midea Incorporated Philippines (CMIP). This collaboration guarantees that Filipino households receive the latest technology, exceptional craftsmanship, and comprehensive after-sales support.
Toshiba products in the Philippines are distributed by Concepcion Midea Incorporated Philippines (CMIP), ensuring that Filipino households benefit from the latest technology, outstanding craftsmanship, and thorough after-sales support.
For additional details on Toshiba’s latest products and campaigns, visit Toshiba Lifestyle Philippines and connect with Toshiba Lifestyle Philippines on Facebook, Instagram, and TikTok.
