Celebrity stylist, author, and former fashion editor Liz Uy has teamed up with e-commerce giant Lazada to introduce her new clothing brand, BYLZ (pronounced “By Liz”). The launch collection includes 28 versatile pieces, from timeless basics to trendy fashion items, all available exclusively on LazMall.
The BYLZ collection reflects Liz’s signature style, featuring both classic wardrobe staples and bold statement pieces. It is designed for stylish Filipinas who appreciate sophistication and versatility. From building a foundational wardrobe to finding practical office-to-evening wear, BYLZ aims to cater to various fashion needs. Liz highlights the importance of blazers and black dresses, noting their chic and timeless appeal.
Liz is thrilled about this collaboration with Lazada, noting that the platform has made the launch process smooth and efficient. She appreciates Lazada’s understanding of customer needs and the opportunity to create a unique shopping experience. Liz hopes to transform the online fashion industry in the Philippines with this venture.
Lazada is committed to supporting local entrepreneurs and celebrating Filipino creativity. Carlos Barrera, CEO of Lazada Philippines, expressed excitement about showcasing homegrown brands like BYLZ. He emphasized Lazada’s focus on providing quality fashion, competitive prices, and an excellent customer experience.
