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Sunday, November 24, 2024

Digital commerce

TikTok Shop Philippines continues to showcase its transformative impact on the digital commerce landscape, redefining the shopping experience through innovative ‘Shoppertainment’ strategies. Adriann Eusebio, total foods commercial director-PH at PepsiCo Inc., says the company achieved success with TikTok Shop, posting 600-percent GMV growth. Since its local launch in 2022, TikTok Shop has impacted businesses of all sizes, fostering brand discovery and sales through engaging content and a vibrant community.

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