TikTok Shop Philippines continues to showcase its transformative impact on the digital commerce landscape, redefining the shopping experience through innovative ‘Shoppertainment’ strategies. Adriann Eusebio, total foods commercial director-PH at PepsiCo Inc., says the company achieved success with TikTok Shop, posting 600-percent GMV growth. Since its local launch in 2022, TikTok Shop has impacted businesses of all sizes, fostering brand discovery and sales through engaging content and a vibrant community.
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