Smart Communications Inc., a subsidiary of PLDT Inc., is ramping up its digital engagement channels to make mobile connectivity more affordable and accessible to subscribers.
“We are collaborating with Google Cloud, as well as offering Utang na Load on Meta (Load Loans) to allow more Filipinos to access the Internet,” said Lloyd Manaloto, first vice president and head of prepaid and content.
Smart announced a collaboration with Google Cloud, becoming one of the first mobile operators in the world to deploy Telecom Subscriber Insights, Google Cloud’s AI-powered solution that will enable Smart’s subscribers to access and engage with relevant offers as needed.
“When deployed strategically by CSPs, AI can significantly improve inclusion and equity of digital access, by tapping on data that these providers already manage and store as part of their core operations,” said Malis Selamat, country manager for the Philippines and Vietnam of Google Cloud.
“Smart’s deployment of Telecom Subscriber Insights reinforces the potential for CSPs in Asia to support national digital transformation efforts with the use of AI in a secure-by-design and privacy-controlled environment, while empowering subscribers to make more informed decisions about their data usage in a growing and fast-evolving digital world,” Selamat said.
