The Philippines’ fastest growing bank, GoTyme Bank, strives to travel the extra mile to offer a “preferred” banking experience” to clients.
GoTyme Bank’s unique approach provides all clients with “preferred” service, first and foremost, by humanizing the mundane, transactional, and often tedious experience of banking.
“If you strip away all the apps and the branches and everything else from banking in general, it’s a trust game, and the Gokongwei name is accelerating customer adoption. Most importantly, I think the reason we’ve had early success is our unique model. We are doing a very human-led digital model of digital banking,” said GoTyme president and CEO Nate Clarke, highlighting its partnership with the Gokongwei Group.
GoTyme Bank has been operating in the Philippines for 9 months but managed to grow with a trajectory that promises to hit the 1 millionth customer mark by August 2023.
Clarke said GoTyme’s “preferred banking experience” is limited to the top 5 percent of consumers, in particular, those bringing in millions of pesos to the business.
With many traditional transactions now facilitated through apps and chatbots, GoTyme’s unexpected but much-appreciated edge is its human-led, “phygital” onboarding and continued client servicing.
“With GoTyme Bank, you can go to any Robinsons supermarket or department store, and you’ll be greeted by a smiling bank ambassador who will help you open an account and get a Visa debit card in under five minutes using our kiosk,” Clarke said.
