Pinoy Interactive Entertainment, or PIE, celebrates its first anniversary with a brand new season of exciting programs, immersive experiences, and innovative ways to win, aiming to captivate the hearts of KaTroPIEs nationwide.
Originally positioned as a TraDigital platform – a perfect blend of traditional and digital content – when it launched last year, PIE enters its second year as an interactive and rewarding platform where people can have fun while increasing their chances of winning by simply clicking on their mobile phones or engaging via the website. With each click or “pindot,” our KaTroPIEs can earn points, win instant cash prizes, premium items, and build meaningful connections and experiences.
As PIE celebrates its 1st “PIEnniversary,” it introduces its exciting new campaign: “Pindot PIEnalo.”
Alex Asuncion, the PIE Channel Head, explains, “Pindot PIEnalo means experiencing the thrill of winning with a single tap, press, or swipe on any device.”
The campaign highlights the diverse ways in which everyone can win by actively participating in PIE’s various programs:
Through interactive game shows like Sinong Manok Mo? (featuring Jolina Magdangal alongside “Ate Girl” Jackie Gonzaga and Eric Nicolas), Matching! Matching! (hosted by Nikki Morena and singer Kevin Montillano), Pak na Pak! (led by Vivoree, Aljon Mendoza, Anji Salvacion, Jeremy G., Igi Boy Flores, Sheena Belarmino, and Gello Marquez), and Ur Da Boss (headlined by Melai Cantiveros), KaTroPIEs have the opportunity to win instant cash prizes and premium items.
Viewers who actively engage in the PIE experience by registering, referring others to PIE, voting, sending reactions, and attending PIE’s events in barangays, malls, and tourist spots around the country are eligible to earn online points. The KaTroPIE with the highest points can win exciting prizes such as cash, vouchers, premium items, and unique experiences through the channel’s various game shows.
Additionally, KaTroPIEs can enjoy new experiences and forge meaningful connections through new programs like Kung Saka-Sakali (a reality show exploring life’s what-ifs, hosted by Ogie Diaz), Mga Kuwento ng Dilim (paranormal stories hosted by Charlie Dizon), The Chosen One (TCO): Kakatacute (an interactive series starring actress-singer Angeline Quinto and comedian Chad Kinis), TCO: Chugi Night (hosted by Jameson Blake and Karina Bautista), SPG: Saktong Pang Gabi (a naughty evening talk show featuring comedian Negi, supported by MNL48’s Rans Rifol and actor Argel Saycon), and Para Sa All (a teen narrative headlined by Mutya Orquia this month). Exciting innovations like the recurring feature “KatroPIE of the Month” and PIE’s new website chat function have been designed to enhance the KaTroPIE experience.
The fun continues with on-ground experiences, bringing the “Pindot PIEnalo” experience closer to KaTroPIEs’ homes and neighborhoods. Stay tuned for more details on the Grand PIE anniversary mall show scheduled for June and new editions of “PIE-sta on Wheels” in a barangay near you.
The journey to more ways of winning begins at pie.com
