Chroma Hospitality, the management company of Crimson Hotels and Resorts in Mactan, Boracay (shown in photo), Filinvest City Manila, Quest Hotels in Tagaytay, Clark, and Cebu, and Timberland Highlands Resort, recently launched its 2023 campaign, “The Time is Now”.
“We are delighted to launch our latest campaign which focuses on the joy of travel and the importance of cherishing the moments with loved ones,” said Carmela Bocanegra, vice president, sales and marketing of Chroma Hospitality. “We know that travel is back, and we want to encourage people to step out of their comfort zones, plan meaningful events, get back to business, get married, or even start a family.”
The campaign is aimed at inspiring travelers to plan their next adventure, explore new destinations, and support local communities.
Resort credits galore
The Time is Now packages will be announced in the coming weeks, with Crimson Boracay leading the group as they give clients Php9,000 worth of resort credits for those that will book their travels at least 30 days in advance.
Chroma Hospitality also announced the latest updates for its first property, Crimson Mactan. After undergoing a refurbishment, the property is ready to welcome guests with renewed concepts and sustainability efforts.
One of the highlights of the reopening is the introduction of the first Kaiseki concept in Cebu, Aka. Guests can experience Chef Ogata’s delectable cooking through the Nibitashi and Wagyu course. Additionally, the property will re-launch Azure and Saffron, with the latter featuring action stations for ultimate freshness of food, and the former defining cool, exuding sexy, and embodying fun.
Crimson Mactan will also highlight its sustainability efforts, including the establishment of new coral nurseries and continued partnership with local government units to increase livelihood opportunities for the local community.
New, renewed concepts
“We are excited to reintroduce Crimson Mactan to our guests with our new and renewed concepts,” said James Montenegro, Chroma Hospitality’s country manager. “We want to offer our guests a unique and memorable experience, and at the same time, we want to do our part in promoting sustainability, and supporting the local community.”
Crimson Mactan will open along with the refreshed Azure and Saffron outlets, as well as Aka later this year. Guests are invited to visit and experience the property’s exciting new offerings.
The group also announced its plans to expand its services in various sectors, including the development of sustainable hotels, the expansion of its homegrown food and beverage brands, and third-party management services for independent hotels.
Setting up shop in Baguio city
“We are committed to sustainable developments and we have commenced foundation activity for our Grafik Baguio and Quest Sheridan projects, both scheduled to be completed by the 4th quarter of 2024”, Montenegro said.
The full-service hotel, Grafik Baguio, will feature 256 rooms, meeting facilities, a spa, and three outlets. Designed with green building strategies, Grafik Baguio aims to reduce its environmental impact, protect and restore water resources, enhance biodiversity, and improve its community’s quality of life.
Chroma Hospitality’s homegrown food and beverage brands, Firehouse (inset photo) and Baker J, are also expanding beyond Filinvest City to BGC, Makati, and Cebu this year. With three full-service Baker J Café’s located in Entrata Filinvest City, Mimosa+ Clark, and Tagaytay, along with two boutique kiosks situated in Festival Mall and Molito Lifestyle Center, Chroma Hospitality offers customers an outstanding dining experience. Firehouse, which has a branch in Entrata, will open another branch in Makati this year. These expansions will further the company’s reach in Metro Manila.
To learn more about Chroma Hospitality, Inc.’s hotels, please visit crimsonhotels.com, questhotelsandresorts.com, and timberlandresort.com or email marcomm@chromahospitality.com.
