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PH’s biggest bakery fair returns to World Trade Center

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The biggest baking trade show in the country is holding its 2023 edition at the World Trade Center in Pasay City, bringing together thousands of baking enthusiasts, pastry experts, operators, and other entrepreneurs.

Filipino-Chinese Bakery Association Inc. President Gerik Chua

Led by Filipino-Chinese Bakery Association Inc. (FCBAI) helmed by its president Gerik Chua, Bakery Fair 2023 aims to uplift the standards and nationwide popularity of the baking industry while doing its share in sustaining the Philippine economy.

“We started in 2001 as a biennial event. Our last edition was held online due to the pandemic but now, we’re back to doing it as an F2F (face-to-face) fair. Our main goal here is for the industry players exhibit their products and services, and for the consumers to try them out,” Chua told Manila Standard Lifestyle in an interview.

“As a non-profit organization, earning money out of this event is not our main goal. We wanted this event to be an avenue where new trends and technology can be showcased. And we have around 137 exhibitors, so people can look forward to a lot of things,” he added.

Chua announced that FCBAI’s much-awaited “Bakery Fair 2023” will be held on March 2, 3, and 4 at the World Trade Center in World Trade Center and all baking, pastries, and food enthusiasts, and the public are invited.

The “Bakery Fair” is a civic project of FCBAI to promote and uplift the Philippines bakery industry and support socio-economic development. FCBAI is also part of the Federation of Filipino Chinese Chambers of Commerce & Industry, Inc. (FFCCCII).

Chua is the Vice-President for Operations of Eng Bee Tin bakery business, which includes The Great Buddha Cafe on Ongpin Street, Binondo, Manila, Eng Bee Tin Chinese Deli, Cafe Mezzanine, and Mr Ube Rice and Noodle House.

Gerik Chua (left) with Jerry Midel, Secretary General of Filipino Chinese Bakery Association Inc.

A graduate of BS Business Administration Major in Marketing Management from the University of Santo Tomas (UST) in 2012, Chua trained in Baking Science and Technology at the American Institute of Baking in 2012. He is also the Executive Director of the Filipino Chinese fire volunteer brigade called “TXTFIRE Philippines.” Chua is also the Past President of the Philippine Society of Baking (PSB).

To pre-register to enter the Bakery Fair 2023, follow the online link https://www.bakeryfair.ph

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