One of our Integral Human Development class requirements is to create an Aim2Flourish assignment on the innovation of a Philippine-based business. For a business or company to qualify, one of the essential requirements is for it to address one of the UN Sustainable Development Goals (SDGs). According to the website of Aim2Flourish, “AIM2Flourish is a global initiative that aims to steer future business leaders towards achieving the UN Sustainable Development Goals (SDGs) and a flourishing world for all.”
To create an Aim2Flourish assignment, we need to interview a business owner or the CEO of the company we aim to feature. We have to find out the story behind the innovation it adopts, its inspiration and its overall impact. We must also address its business, environmental and social benefits.
I featured Create and Curate PH’s one-woman team, Vigie Ador. Ador is an AB Communication Major in Advertising graduate from De La Salle Lipa. She was a former photojournalist from Lavoxa, the official student publication of the same school. She also worked as a retail photography studio manager in Makati.
The innovation of Create and Curate PH involves showcasing handwoven products on different social media platforms for marketing and advertising and showing how one product has multiple potentials and purposes. Ador was inspired to do the innovation when she saw a quote on the internet that says, “Your potential is endless.” She applied this concept to Create and Curate PH, which aims to show multiple functions of one specific product they sell to make it sustainable.
The overall impact of the business was how the firm helped the local weavers gain a decent amount of income. It also impacted many people by being influenced to support small businesses and live an eco-friendly lifestyle. Ador also desires for us to help small businesses first.
I was moved by the goals and aspirations of Vigie Ador when I interviewed her. In her way, by using her passion for photography, she was able to help the local weavers of Tabaco City, Albay, in the middle of the pandemic. The stories she told behind the birth of Create and Curate PH need to be retold for us to help our communities to rise together during the crisis we are in right now.
I was inspired by the story behind Create and Curate PH. During our interview, the business owner shared that she researched the UN Sustainable Development Goals (SDGs) while establishing the business. It explicitly implies that the owner wanted to address the problems of society.
Moreover, I have realized that we can use our talents and hobbies to help many people. I have thought about how self-rewarding it was—doing what you love, making it a source of income while helping the locals. It made me think of what that “little thing” is that I can do for our country that can make a huge impact not only for me but for my community and the world.
Vigie Ador emphasized how we should be supporting local businesses first to help our communities. She has also stated how she wanted to encourage healthy competition among fellow small business owners. The business owner highlighted the importance of using sustainable and eco-friendly products in our daily life.
The action I will commit will be patterned on the goals and aspirations of Create and Curate PH. I will encourage everyone around me to support emerging businesses in our communities. By doing this, we will be able to inspire other aspiring entrepreneurs.
According to Ador, “Environment-friendly lifestyle is the future.” I will commit myself to live a sustainable lifestyle to help our environment. I will start with myself and do every “little” way I think I can do for our country.
To know more about the story of Create and Curate PH, you may visit https://aim2flourish.com/innovations/little-things-with-a-great-impact.
The author is an MBA student at the Ramon V. del Rosario College of Business, DLSU. She can be reached at stiffe_deleon@dlsu.edu.ph.
The views expressed above are the author’s and do not necessarily reflect the official position of DLSU, its faculty and its administrators.
