Australia has launched a new tourism campaign starring singer Kylie Minogue aiming to attract British tourists fatigued by Brexit to escape on a laid-back Down Under holiday.
The three-minute advertisement, which premiered ahead of the queen’s televised Christmas Day address in Britain, begins with a primly dressed Minogue apparently at Sandringham, the monarch’s country home, before the set disappears to show the pop star on a beach of the same name in Australia.
London-based Minogue begins by singing “This year’s been tough and confusing, but progress is moving” before antipodean comedian Adam Hills jumps in with “Well, at a glacial pace.”
“But all of Australia loves you, and we’ll never judge you,” the 51-year-old former Neighbours star continues.
The “Matesong” video later alludes to Brexit again with the lyrics “negotiating tricky trade deals is a shocker”.
Tourism Australia said the Aus$15 million ($10 million) campaign was its largest investment in the British market for more than a decade.
The ad—which also features world tennis number one Ashleigh Barty, Olympic swimmer Ian Thorpe, and ex-cricketer Shane Warne—is part of a three-year global Tourism Australia campaign worth Aus$38 million.
