The “Eyebrow Queen,” Anastasia Soare, continues to take over the world, one pair of “on fleek” brows at a time, as her billion-dollar company opens its first kiosk in the Philippines at Rustan’s Makati.
Anastasia Beverly Hills or ABH is popular for its cult-favorite eyebrow products loved by professional makeup artists, celebrities, and beauty junkies worldwide. In fact, its bestselling Dipbrow Pomade is one of the most copied makeup products.
In addition to Dipbrow Pomade, the American cosmetics brand has also received numerous accolades for Brow Wiz, another eyebrow product.
With eyebrows on focus, ABH has introduced and patented its brow-shaping service dubbed “Golden Ratio Eyebrow Shaping Method,” which aims to find balance and symmetry through arches that perfectly frame a person’s face shape.
Prior to the opening of its first kiosk in Manila, fans and curious shoppers had to order online or ask someone going abroad to hoard for them.
Finally, at the Rustan’s Makati outlet there is Anastasia Beverly Hills Dipbrow Pomade, a full-pigment, waterproof pomade that can be used to fill in and detail brows. With a long-lasting and “buildable” formula, the product glides on effortlessly, dries down completely, and stays put for hours.
Also available are Anastasia Beverly Hills Brow Wiz, an ultra-slim, retractable pencil whose unique wax formula adds texture and creates the appearance of fuller-looking brows; Powder Contour Kit which allows users to brighten, sculpt, and color-correct face, eyes, and even body; Glow Kit, which contains four shades of highlighting powder featuring warm bronze hues and intense luminosity.
Fans can also go crazy over the brand’s eyeshadow palettes. Anastasia Beverly Hills brings its bestsellers, including the Modern Renaissance Eye Shadow Palette which consists of 14 full-pigment shades ranging from neutral to berry tones in matte and metallic finishes.
Completing the debut lineup is Anastasia Beverly Hills Liquid Lipstick, the brand’s full-pigment matte lipstick in liquid formulation. More ABH products are available at the outlet.
ABH products are sold in over 25 countries worldwide.