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Thursday, December 26, 2024

Eyebrows on point, thanks to Anastasia

The “Eyebrow Queen,” Anastasia Soare, continues to take over the world, one pair of “on fleek” brows at a time, as her billion-dollar company opens its first kiosk in the Philippines at Rustan’s Makati. 

Eyebrows on point, thanks to Anastasia
EYEBROW QUEEN. American cosmetics brand Anastasia Beverly Hills, founded by ‘Eyebrow Queen’ Anastasia Soare, 
opens its first physical store in the Philippines at the beauty section of Rustan’s Makati.

Anastasia Beverly Hills or ABH is popular for its cult-favorite eyebrow products loved by professional makeup artists, celebrities, and beauty junkies worldwide. In fact, its bestselling Dipbrow Pomade is one of the most copied makeup products. 

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In addition to Dipbrow Pomade, the American cosmetics brand has also received numerous accolades for Brow Wiz, another eyebrow product. 

With eyebrows on focus, ABH has introduced and patented its brow-shaping service dubbed “Golden Ratio Eyebrow Shaping Method,” which aims to find balance and symmetry through arches that perfectly frame a person’s face shape. 

Eyebrows on point, thanks to Anastasia
ABH’s products are rooted on the ‘Golden Ratio Eyebrow Shaping Method,’ which finds symmetry through arches that perfectly frame a person’s face shape.

Prior to the opening of its first kiosk in Manila, fans and curious shoppers had to order online or ask someone going abroad to hoard for them.

Finally, at the Rustan’s Makati outlet there is Anastasia Beverly Hills Dipbrow Pomade, a full-pigment, waterproof pomade that can be used to fill in and detail brows. With a long-lasting and “buildable” formula, the product glides on effortlessly, dries down completely, and stays put for hours. 

Eyebrows on point, thanks to Anastasia
Three distinct blush shades in every Anastasia Beverly Hills Blush Trio.

Also available are Anastasia Beverly Hills Brow Wiz, an ultra-slim, retractable pencil whose unique wax formula adds texture and creates the appearance of fuller-looking brows; Powder Contour Kit which allows users to brighten, sculpt, and color-correct face, eyes, and even body; Glow Kit, which contains four shades of highlighting powder featuring warm bronze hues and intense luminosity. 

Fans can also go crazy over the brand’s eyeshadow palettes. Anastasia Beverly Hills brings its bestsellers, including the Modern Renaissance Eye Shadow Palette which consists of 14 full-pigment shades ranging from neutral to berry tones in matte and metallic finishes. 

Completing the debut lineup is Anastasia Beverly Hills Liquid Lipstick, the brand’s full-pigment matte lipstick in liquid formulation. More ABH products are available at the outlet.

Eyebrows on point, thanks to Anastasia
Anastasia Beverly Hills’ cult-favorite Dipbrow Pomade features a waterproof and ‘buildable’ formulation perfect for filling in eyebrows.

ABH products are sold in over 25 countries worldwide.

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