Provocative, raw, bold. The special capsule collection that celebrates the 50 years of Calvin Klein captures the characteristics the brand has long highlighted.
Dubbed the CK50, the collection introduces classic silhouettes with unexpected logo placements, for everyday pieces with a modern twist.
Prints include an all-over repeating monogram and high-impact logo detailing across women’s denims, dresses, and sweatshirts; and men’s denims, relaxed hoodies, and crewnecks.
T-shirts, Modern Cotton underwear, and a curated selection of accessories, which comes in a seasonal color palette of washed black, blue, and red, round out the collection.
Certain styles in the capsule are also finished with a CK50 leather patch.
The campaign, photographed by Glen Luchford, features friends of the brand in a series of visuals that reflects historic moments and themes across multiple decades.
Justin Bieber is back in his Calvins, this time alongside wife Hailey, marking the couple’s first campaign together. Also starring in the campaign are A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord, and Rebecca Leigh Longendyke.
A celebration of Calvin Klein’s perpetual pop relevance, the campaign captures the rebellious spirit that has shaped the brand over the last 50 years.
The CK50 collection is now available at Calvin Klein Jeans Shangri-La East Wing, Calvin Klein Underwear Shangri-La Main Wing, Calvin Klein 158 Designer’s Blvd. Mall of Asia, Calvin Klein Underwear Rockwell, and Calvin Klein Underwear Bonifacio High Street for a limited time.
