Luxury leather goods label Longchamp recently opened its fourth Philippine boutique on the ground floor of Rustan’s Makati. No less than the metro’s stylish lot graced the opening party.
Carrying their Longchamp bags, Heart Evangelista-Escudero, Jasmine Curtis-Smith, Mika Martinez, Tootsy Angara, Mari Jasmine, Carmina Villaroel-Legaspi with her twins Cassy and Mavy, Nicole Andersson, Laureen Uy, and Tricia Gosingtian-Gabunada trooped to the gleaming 65-square meter store, which carries classic pieces and new collections of handbags, luggage, and accessories for men and women.
Also present at the event were special guests Ambassador of France to the Philippines his Excellency Nicolas Galey, Longchamp Asia Pacific general manager Francois-Xavier Severin, Stores Specialists, Inc. president Anton Huang, and Rustan Commercial Corporation Member of the Board Maritess Tantoco Enriquez who joined Rustan’s president Donnie Tantoco in the formal ribbon cutting ceremony to commemorate the official opening of the boutique.
The new Longchamp boutique takes inspiration from the brand’s iconic Paris flagship store along rue Saint-Honore. It features the theme of contrasting wood, leather, and fabric, while playing with rich textured patterns to showcase the collections. The beauty of the chosen materials and the extreme attention to detail in this boutique attest to Longchamp’s tradition of leather craftsmanship and artisanal expertise.
“We are honored to welcome Longchamp into a bigger and better space at Rustan’s Makati,” said Donnie Tantoco. “As a brand beloved not only by the Filipino shoppers but by the entire global community, Longchamp further brings prestige and is truly a great part of the Rustan’s portfolio of distinguished retail partners.”
The opening of this new boutique is consistent with the French brand’s strategy to have its boutiques in the most attractive locations, encased in luxury environments.
