In a sea of normcore and athleisure, having vibrant hair color could be the key in making you stand out— but the fear of damaging your hair can be quite discouraging.
Luckily, Japan’s no. 1 hair coloring brand is the hair hero that’ll be saving you from looking dull and your hair from being damaged.
If you feel unsure because you’ve never dyed your hair before, relax, because Liese Creamy BHC has you covered. Just ask its newest endorser, actress and style icon, Mika Dela Cruz.
As one of the Philippines’ rising stars, Mika is regularly seen on television, print, and social media. But while she makes sure to always be on top of the hottest fashion and beauty trends, she hadn’t colored her hair until recently.
“I used to be so scared of coloring my hair because I’ve never done it before and I always associated the procedure with strong chemicals that can cause damage,” she said when asked why she never dyed her hair before.
This was why she was pleasantly surprised to discover that Liese has key ingredients that leaves hair smooth and soft after coloring—royal jelly extract that moisturizes and hydrolyzed silk that protects.
Mika is also a big believer in Japanese products, with her relationship with brands from The Land of the Rising Sun going all the way back to when her mom was working there and would send her presents. It’s this long-instilled trust in the innovation, technology, and fun behind Japanese products that gave her the added push to finally give hair coloring with Liese a try.
“I love Liese and its foam-type formula. It was so easy to use and it provided me with rich evenly colored hair that was super soft and shiny,” said Mika.
When asked whether she will color her hair again, she said, “Using Liese was life changing! It was so fun and quick to use that I didn’t even need anyone to help me. I’m so happy with how smooth and soft my hair feels now. I’m already looking forward to trying out the other available colors. I feel like I’m getting addicted and I might even change my hair color every month now!”
