There’s no doubt that actress and celebrity mom Danica Sotto-Pingris will always put family as her no. 1 priority in all her endeavors, even when it comes to the products she endorses.
This explains why the moment she got the call regarding a possible chance to endorse Mrs. Lam’s Rice brand—a distributor of locally produced and imported rice varieties—she became ecstatic, not just for herself, but for her loved ones as well.
Danica says it’s her first time to endorse a rice brand and is quite knowledgeable about Mrs. Lam’s rice. In addition, Danica also loves to cook. She says she can incorporate the rice brand into numerous recipes and dishes. “You can never go wrong with Mrs. Lam’s wide variety of rice. You can come up with many dishes like fried rice, baked rice, paella, arroz caldo, sushi and many other gourmet dishes. With glutinous rice you can make sticky rice with mangoes, champorado and many other desserts,” says Danica.
Danica has a diploma in Culinary Arts and Technology Management from the Center for Culinary Arts.
And pass-on knowledge became just as valuable when Danica married a popular athlete and star basketball player, Marc Pingris. All the knowledge and experiences she was able to acquire, she is now able to share with members of her house help and even her children.
When it comes to rice quality, Danica admits she is quite picky and meticulous now that she is a mom. For her, quality is of utmost importance. Her primary questions involve taste, freshness, cleanliness, consistency, quality, weight and value for money. Mrs. Lam’s rice offers freshly milled local variety rice. The rice is immediately delivered to the outlets between two to five days from the milling day.
She is quite happy that Mrs. Lam’s Rice is available at leading supermarkets in pre-packed 2, 5, 10, 25 and 50kg bags, as well as on a per kilogram basis similar to that in the wet markets.
Initially she was surprised when she discovered Mrs. Lam’s rice has many varieties; locally milled rice from the fragrant dinorado special, whole grain sinandomeng, long grain, sinandomeng special, sinandomeng, laon (old crop), organic red, organic brown rice to the imported ones like Japanese and Thai Jasmine.
For everyday use, Danica suggests the fragrant Dinorado Special or Sinandomeng Rice; for special occasions or events with visitors that you want to impress, go for the Thai Jasmine rice or the short grain Japanese variety rice.
“At home, the favorite is fried rice, for my friends, their favorites are the paella and risotto. You can still make risotto even if you don’t use the Arborio type or any rice suitable for risotto using our local rice sinandomeng or Japanese variety short grain rice. It’s more on the technique and style of cooking,” Danica avers just like a professional chef giving tips to home cooks.
Mrs. Lam Rice is available in varying weights, depending on a specific family type’s needs. For a small family of four or for newly married couples, perhaps they can get the five to 10-kilo pack. Bigger families can go for the 25- to 50-kilo bags. “That way, you don’t get the pressure or fear of rice being stocked too long.”
Since Mrs. Lam’s rice is freshly milled, you can keep it for one or two month, provided it is stored in a cool dry place with proper ventilation. The rice bins or containers should be properly emptied, cleaned and dried after each replenishment to avoid weevil growth.
You can really plan or measure your rice consumption correctly by buying the rice bag that fits the family’s eating habits. You don’t need to be a rocket scientist to figure it all out,” says Danica.
Mrs. Lam’s Rice is distributed in the Philippines by ECT Enterprises and is available in most major supermarkets and groceries.
For more details, call 0922-8388365 or email ectent@yahoo.com.