Making a corporate sale event a fun affair, Levi’s brought in Spongecola vocalist Yael Yuzon and award-winning indie actor Alex Medina for a meet-and-greet during Levi’s two-day big sale at one of the biggest telecommunications offices in the country.
The two influencers shared their “We Are Original” stories with Levi’s and gave some fashion talk and advice to Globe employees.
“These two understand how to excel in their chosen fields. Today, they shared their stories with Levi’s and gave fashion advices to Globe employees so we all just had fun overall,” said Kaths Laudit, Levi’s Marketing head.
During the sale, Levi’s Philippine is pushing its agenda to encourage office workers to be productive by wearing clothes that they are comfortable in.
Back in the day, dressing for success meant donning predictable and boring office attire that usually meant blazers-and-slacks ensembles for the ladies and dress-shirt-and-tie combos for the gentlemen.
So, this move from Levi’s is a support to millennials and how they are redefining fashion as they do with everything else in their environment—from trends and styles to their choices of fast-fashion brands.
Brandishing the tools of the digital age and touting innovation, the Gen Y—who work mostly in design studios, BPOs, booming start-ups, or any other technology-driven profession—insist on making fashion work for them and not the other way around.
“Comfort equals productivity,” Laudit affirmed. “This event showed that Levi’s likes to evolve with the times and keep up with innovations while promoting comfort as key. In the past, professionals wore their Levi’s and colorful kicks on their off hours, but they now don their Levi’s in the workplace.”
Indeed, the enthusiastic response to the recent event means office fashion is changing and Levi’s is on top of it.
Recently held at the Globe Tower, Bonifacio Global City in Taguig, Levi’s jump-started the event by offering up to 50 percent off on selected Levi’s apparels.
At the pop-up shop, the first 100 buyers were given different prizes such as De Orro tickets, Zouk Out, Trail Mix, tickets to Palace Pool Club’s 1st Year Anniversary with DJ Deorro, denim bags, and other Levi’s merchandise.
Inspired by the success of the event, Levi’s is set to visit more offices and roll out bigger surprises this year.
