IQOS Club members recently enjoyed an event focused on moving from traditional cigarettes to a smoke-free lifestyle.
The “IQOS Together X: A Celebration of Pleasure” event introduced members to sensory experiences and the newest tobacco technology. Taking place at BGC Immersive in Taguig City on July 27, the venue was turned into a captivating wonderland.
Guests had a multi-sensory experience featuring avant-garde LED displays, exquisite Japanese cuisine, refreshing mocktails, and captivating entertainment. On focus is the IQOS ILUMA, the latest innovation in heated tobacco technology.
The multi-sensorial journey not only awakened the guests’ senses but, more importantly, highlighted the positive experience of switching to IQOS after years of exposure to smoke.
It also marked IQOS Philippines’ fourth year of helping adult smokers switch to smoke-free choices.
Unlike cigarettes, IQOS heats tobacco instead of burning it, lessening the harmful chemicals compared to cigarette smoke. This innovative approach offers adult Filipino smokers a potentially less harmful alternative while delivering the satisfaction they crave.
With smoking ailments claiming the lives of over 112,000 Filipinos annually, the need for innovative solutions is evident.
While nicotine is not the primary cause of smoking-related diseases, the harmful chemicals produced by burning tobacco are. IQOS’s heated tobacco technology offers a smoke-free alternative, eliminating ash, smoke smell, and harmful byproducts.
Since its introduction to the Philippines four years ago, IQOS has gained significant popularity among adult smokers seeking an alternative to traditional cigarettes. The brand’s commitment to consumer satisfaction can be seen in the immersive “IQOS Together X” experience.
To further elevate the IQOS journey, the brand announced an exclusive promotion offering consumers the chance to win an all-expenses-paid trip to the “IQOS Together X Sensorium” in Tokyo, Japan.
IQOS was launched a decade ago in Nagoya, Japan. Its storied presence in Japan, where heat-not-burn products now comprise 40 percent of the tobacco industry, has undoubtedly shaped the country’s smoke-free landscape.
This one-night-only event on Oct. 19 will be a sensory exploration featuring innovative collaborations, art, and interactive experiences.
IQOS remains dedicated to empowering adult smokers with informed choices and redefining the tobacco industry. By providing a smoke-free alternative and engaging experiences like the “IQOS Together X” events, the brand aims to create a better future for smokers.
