Ford recently unveiled its latest pickup in the market – the Next-Generation Ford Ranger – in a global reveal synchronized to all of its markets and in territories where the brand has presence, with Filipino Ford enthusiasts following the grand reveal online through YouTube and Facebook streaming.
In addition to revealing the next-generation Ranger, Ford also outlined its “always-on” commitment to customers, with a host of services centered around convenience on their terms. Depending on the market, these include service pickup and delivery, a Ranger Concierge program, and streamlined online service booking options, to name a few.
“With the Ranger, we’ve had a big extended family for decades. This truck has always been a trusted partner to small business owners, farmers, families, adventurers, commercial fleets and so many more in more than 180 markets around the world. And with the new Ranger, this is our moment to deliver. Not just a product our customers will love, but an always-on experience that will help us build strong and lasting relationships with them. This is the midsize truck people will want to own and experience,” said Ford president and CEO Jim Farley.
The next-gen Ranger project was led by Ford’s Product Development Center in Australia , comprised of Its international team of dedicated designers and engineers.
Visually, the next-generation Ranger looks bold and confident, with a purposeful exterior that shares Ford’s global truck design DNA. The design features a defined new grille, a signature C-clamp headlight treatment at the front, and a subtle shoulder line down the sides which incorporates bolder wheel-arches, giving the Ranger a sure-footed stance. For the first time, the Ford Ranger offers matrix LED headlights. At the back, the taillights are designed in harmony with the signature graphics on the front. Interior-wise, the car-like cabin steps up, using premium soft-touch materials and a prominent portrait-style center touchscreen with Ford’s signature SYNC®i 4 connectivity and entertainment system.
Heeding customers’ pleas for more power and torque for towing heavy loads and extreme off-roading, the team added Ford’s proven 3.0-L V6 turbodiesel and developed it for the Ranger. It is one of three turbodiesel engine options available at launch, depending on the market. The next-gen Ranger will also come with a choice of proven Single-Turbo and the Bi-Turbo 2.0 inline four-cylinder diesels. In addition, the next-gen Ranger will be available with a tried and tested 2.3-L EcoBoost four cylinder that underpins a range of Ford global products and is a perfect choice for customers who prefer petrol propulsion.
The next-generation Ranger will be built at Ford’s plants in Thailand and South Africa beginning early 2022, with other markets to be announced at a later date. Specific market launch details will be announced in due course.