Hyundai CV opens new Cebu showroom

Embarking on a southern expansion, Hyundai Asia Resources, Inc., the official distributor of Hyundai commercial vehicles in the country, launched on Thursday another commercial vehicle showroom in Cebu—the Hyundai Trucks and Buses Cebu.

Owned and operated by one of HARI’s pioneer dealers, Hyundai Cebu, Inc. (HCI), the new showroom was inaugurated through a new virtual launch concept known as the Hyundai Trucks and Buses News, newscast-inspired format adopted by the car company to manage hybrid event launches.

The new showroom, highlights Hyundai’s strong commitment to expand their commercial vehicle business in the Visayas region, the car company continues to take strides toward shaping a progressive society, and how Hyundai makes a meaningful impact to their partners in various businesses, industries, and in the community that the brand actively participates in.

Hyundai Trucks and Buses Cebu showcased their refreshed 3S - sales, service, spare parts - dealership facility inspired by Hyundai’s Global Dealership Space Identity (GDSI). The facility is a 2,000-square meter elegant space that houses a robust line-up of Hyundai trucks and buses, provides superior service and maintenance, and supports the customer with their dependable team of professionals ready to respond to their needs in areas of sales, service, and customer care.

Through this new milestone, Hyundai Trucks and Buses Cebu aims to continue helping enterprising Filipinos in moving their businesses further into more progressive ventures.

“Helping you advance your business toward the outcomes that you aim for is paramount to our mission in growing a fruitful partnership with you,” said Edward Vincent G. Onglatco, President of Hyundai Trucks and Buses Cebu.

“You can trust that we shall treat your business in the best way we know how—by keeping your best interests at heart and delivering on our promise of partnership and service the Cebuano way…with integrity, care, and commitment,” he added.

Presidential Assistant to the Visayas Secretary Michael Lloyd L. Dino acknowledged HARI’s and HCI’s continuing contribution to the country’s economy, emphasizing that the assistance HARI has contributed to helping the economy move on from the pandemic.

“As we move forward along the path to economic recovery amid the COVID-19 pandemic, we look into the future with optimism and relief that we have partners such as HARI and HCI that will uplift Visayas economy, ensuring our continued growth and sustained development in the region,” he said.

One of the 4 pioneer dealerships of HARI, HCI has built its name on rock-solid foundation as an automotive provider. Prior to being appointed as an official dealer of HARI in 2002, it has already credited 20 years of experience in the auto industry to its name, which further gives credence to the dealership’s stalwart standing as a business mover in Cebu.

HCI’s growth within two decades as HARI’s official dealership is stellar, with glowing remarks in the sales and after-sales front. HCI was awarded 3 times as Dealer of the Year in 2007, 2008 and 2009, by HARI and was honored Asia-Pacific Dealer of the Year twice in 2008 and 2009 by Hyundai Motor Company.

Upon its appointment as official Hyundai CV dealer by HARI in 2016, HCI showed strong performance as well. Hyundai Trucks and Buses Cebu was bestowed 3 significant recognitions as Top Sales Team, Best in County Sales, and Best in Light-Medium Duty Sales by HARI in 2017. 2018 saw Hyundai Trucks and Buses Cebu rank 2nd in the Award of Excellence for Wholesale, and in 2019, it has emerged a champion in Top Performance for truck sales, and Best in Over-the-counter Parts Sales and all-in HARI’s CV Dealer of the Year Awards.

Despite the challenges of the pandemic that hit in 2020, HCI moved to continue elevating their dealership operations at Hyundai Trucks and Buses Cebu by revitalizing their facility through Hyundai GDSI-inspired standards. Fast forward to 2021, HCI has forged ahead with a refreshed facility that’s ready to help Cebu build bold business.

“We, at HARI, congratulate the efforts of Hyundai Trucks and Buses Cebu for coming full circle in its aim to sustain their competitiveness in the market, as well as to remain true to Hyundai’s commitment to be a partner in every way,” said HARI president and CEO Ma. Fe Perez-Agudo.

Yeon (Matthew) Lim, General Manager of Hyundai Motor Company (HMC) for global exports of Hyundai Commercial Vehicles in Asia-Pacific Region and Latin America said the invigorating new space of HCI will sustain and create new partnerships in Central Visayas and beyond.

“We are confident that Hyundai Trucks and Buses Cebu shall be able to continue growing lasting partnerships with entrepreneurs and movers of the economy that shall pave the way forward to progress,” he said.

Looking ahead into the future of mobility in some of the most extraordinary years of the Philippine automotive industry, the powerhouse partnership of HMC, HARI, and HCI will continue to be undaunted and ready to bring progressive business to life, Agudo said.