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Saturday, November 2, 2024

A need for a ‘venue upgrade’

The recent twin car shows—the 9th Philippine International Motor Show (PIMS) and the 11th Electric Vehicle Summit—held at the World Trade Center and SMX Convention Center Manila, respectively, highlighted a pressing issue: the need for a spacious, modern event center capable of accommodating thousands of car enthusiasts comfortably.

PIMS drew a record-breaking 42,000 attendees, yet the World Trade Center proved inadequate for such a large crowd. Attendees faced significant challenges, including a lack of sufficient parking. Many were forced to leave their vehicles in a knee-deep flooded lot on the first day as tropical storm Kristine struck Metro Manila.

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In contrast, the SMX Convention Center boasted superior facilities, with efficient air conditioning, nearby parking options, and sheltered walkways that protected visitors from the elements. The stark difference in experience drew criticism from both motoring media and attendees alike.

Fortunately, many media representatives opted to cover SMX first, where a full day of parking costs only P150, while nearby buildings offered even lower rates—just P50 for the entire day at the NU Building.

Our international motoring shows fall short when compared to major cities like Tokyo, Beijing, and New York. While the quality of car presentations has significantly improved, the venues themselves remain disappointing.

This year’s PIMS showcased 17 car brands, featuring everything from electric vehicles to high-performance machines, drawing thousands excited to explore the latest in the automotive industry. However, arriving at the venue turned into a challenge, with exorbitant parking fees and an oppressive indoor climate due to outdated air conditioning. The trek back to the car was fraught with difficulties, navigating a dark, muddy parking lot—a nightmare for those caught off guard by the sudden downpour.

When will these issues be addressed? Are we on the verge of seeing a new, world-class exhibition center in the Philippines?

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