The connection between the Philippines and Hong Kong grew even stronger in November as the Hong Kong Tourism Board (HKTB) celebrated its one-millionth Filipino visitor of the year.
To mark the occasion, HKTB hosted a special dinner titled “Juan in a Million,” bringing together key partners and industry leaders. HKTB executive director Dane Cheng expressed appreciation for Filipino visitors and reaffirmed Hong Kong’s commitment to providing new and exciting experiences.
“Thanks to the collective efforts of our partners, we are proud to announce that we have not only reached the historical milestone of receiving 1 million Filipino visitors but have also surpassed previous arrival numbers with a record 1.2 million arrivals in a year from the Philippines. This is a remarkable achievement,” said Cheng.
Cheng also reassured Filipino travelers that more exciting experiences await.
“As we look ahead in 2025, we remain committed to offering our visitors a million reasons to explore Hong Kong and bringing the city even closer to the hearts of Filipinos,” he added.
Over the past year, Hong Kong has seen a surge in Filipino visitors, fueled in part by celebrity-led campaigns that captured imaginations. The romantic film Under Parallel Skies, starring Janella Salvador and Thai actor Win Metawin, portrayed Hong Kong as a dreamy destination, while the music video Be With U, featuring real-life couple KD Estrada and Alexa Ilacad, further showcased the city’s charm.
Food lovers also had plenty to celebrate. The Four Hands Dinner event, featuring acclaimed chefs Margarita Forés and Vicky Cheng, highlighted Hong Kong’s rich culinary scene. This gastronomic affair served as a perfect appetizer for the highly anticipated Hong Kong Wine & Dine Festival, a much-loved event showcasing the city’s best flavors.
Additionally, HKTB’s Of Course, Hong Kong campaign spotlighted hidden gems through the eyes of four Hong Kong-based Filipinos, giving travelers fresh insights into the city’s lesser-known delights.
What’s in store for 2025
Hong Kong isn’t slowing down anytime soon. 2025 promises even more attractions and events to keep visitors coming back for more.
One of the most exciting highlights is the debut of twin panda cubs at Ocean Park Hong Kong this February. Visitors can also experience the Panda Go! Fest Hong Kong, which will feature over 800 panda sculptures on display at D·PARK and Central Market until March 6.
Disney fans are in for a treat as well. Hong Kong Disneyland is pulling out all the stops for its 20th anniversary celebration, featuring a brand-new castle stage show, Castle of Magical Dreams, the much-anticipated Friendtastic! parade, and an enhanced version of the Momentous nighttime show. With dazzling performances and exclusive anniversary experiences, this celebration is set to be one for the books.
The highly anticipated opening of Kai Tak Sports Park is set to elevate Hong Kong’s entertainment scene to new heights. With a 50,000-seat stadium, the venue will host major events, including the iconic Hong Kong Sevens rugby tournament in March and a Coldplay concert in April. Complemented by newly developed shopping malls and the Joypolis Sports Hong Kong indoor sportainment complex, Kai Tak Sports Park is set to become a premier hub for world-class events, entertainment, and leisure experiences.