Google Flights has identified the top ten destinations that have piqued the interest of travelers from the Philippines during the period from June to August 2024.
Manila, Caticlan, Tokyo, Cebu, Hong Kong, Bangkok, Singapore, Taipei, Seoul, and Del Carmen emerged as the most searched destinations during these months. This data highlights a shift in travel preferences among Filipino travelers, moving away from conventional vacations to pursue more enriching and meaningful experiences.
Google Search trends underscore a notable trend where travelers seek journeys that feed the soul, engage the senses, and create lasting memories
Here’s what’s making waves in 2024:
Immersive Cultural Experiences. Travelers are looking to build deeper connections with the destinations they visit by seeking opportunities for more enriching cultural exchanges. Exploration of local cuisines is an emerging trend. Local food tours are popular in the Asia-Pacific region, with 7 out of the top 10 countries coming from this area, including the Philippines.
Nature-based Travel and Sustainability. There is a global boom in interest in tree planting and sustainable travel, with the Philippines among the top 10 countries showing interest, reflecting a desire to give back as part of their travel experiences.
AI Enhancing Travel. Travelers are increasingly turning to AI to plan their trips and receive assistance while on the go. AI-related searches in travel are at near all-time highs globally, including in the Philippines.
The shift toward more diverse tourism in the Philippines is likely fueled by factors such as rising costs, a post-pandemic desire for authentic connection, and a growing awareness of sustainability. It will be fascinating to see how these trends evolve, but it’s great to see Filipinos exploring new ways of traveling.