RCBC’s DiskarTech named Most Inspirational Brand in financial services industry
Diskartech, the first and only Taglish financial inclusion super mobile app in the Philippines bagged the distinction of being 2020’s Inspirational Brand in the financial service industry from the prestigious Asia Pacific Enterprise Award (APEA) recently. The APEA honors business leaders and organizations who have shown outstanding performance in developing successful enterprises while keeping in mind the social responsibility that these successes entail. With the theme “Accelerating Growth beyond borders” APEA brought together businesses and organizations from 14 countries in fostering sustainable growth among Asian economies especially during this pandemic when not only community health is threatened but also the economic wellbeing of millions of people. The Inspirational Brand Award is given to products that are both inspired and inspiring. These are brands that are transformational promoting goodness, wellness, and sustainability. "This award surely inspires us to continue to work further on the creation of innovative, inclusive, and interoperable digital solutions aligned to promote financial inclusion among the underserved and unbanked sectors of the Philippines,” said Lito Villanueva, RCBC executive vice president and chief innovation and inclusion officer. Diskartech is the most recent and ambitious product launched by the digital team of RCBC for financial inclusion. It easily warmed up to Filipinos, especially the masses, because of its simple and easily understood interface. It is meant for Filipinos who have never experienced banking in their life. Through DiskarTech, savings would no longer be a far-fetched idea to the common Filipino. Diskartech features could also be used for business tools and other services. These services include bills payment, prepaid smartphone loading, money transfers, insurance, telemedicine and more. These services could be rendered on one's behalf for a fee.
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