XTREME: One-stop shop for Filipinos

Richard Lim, President and CEO of Suntouch Technology Corporation (XTREME Appliances), values the hard work and resilience of Filipinos. He wants to provide good quality products and services without hurting their pockets because for him, they deserve better.  

Shown here are (from left) Stephen Cheng (Head of Marketing); Kevin Richard Lim (Vice President); Richard Lim (President and CEO) and Adrian Lim (General Manager).
“XTREME Appliances is for the Filipino people. Our objective is to have a one-stop shop where all consumer and corporate appliance needs can be met. The product line-up of XTREME is based on what people need,” said Lim.

XTREME Appliances started from a common Filipino trait of being frugal and spending on “sulit” products. 

Lim observed and learned of consumers' patronage brands that return their money’s worth or even more.

XTREME Appliances started its operations in 2016, selling audio and video devices. In 2018, Lim wanted XTREME to be a household name and invested in further research and development to attain a one-stop shop for appliances. 

He then organized and classified the products per category. The XTREME Audio and Video line involves Smart TVs, LED TVs, Speakers, and Amplifiers. 

All types of Air Conditioner, Refrigerator, Freezer, Washer and Dryer were placed under XTREME Cool.

Lastly, there is also the XTREME Home for essentials, such as Gas Range, Water Dispenser, Microwave Oven, Induction Cooker, Multi-Cooker, Electric Kettle, Blender, and Electric Fan. 

The XTREME Appliances concept store

XTREME Appliances plans to open 20 concept stores adding to its existing 5 showrooms across the Philippines by year's end. The brand targets to increase its branches to 50 or 60 by Q1 of 2021. The One-Stop Shop Appliances stores will assure its accessibility to more Filipino customers from Luzon, Visayas, and Mindanao in the coming months. 

Filipino celebrities and influencers supporting XTREME Appliances

The pandemic has affected a lot of people and XTREME is all about giving solutions and convenience. The brand has introduced a new line of appliances that promote productivity and efficiency at home. In addition to the top performing items, XTREME small appliances were launched to help consumers on their new normal chores and lifestyle. It includes Multi-cookers, Blenders, Induction Cooker, and Electric Kettles. There were also product updates and technology improvements like Full Touch Microwave Oven, Frontload Combo Washer and Dryer, and “The Silencer” Electric Fan. The Q4 will be more exciting as XTREME adds fresh and useful products to its growing portfolio. Android TV, Tower Fan, Baking Oven, Rangehood, Dishwasher, Air Fryer, Pressure Cooker, and Air Cooler will be introduced.

XTREME Small Appliances: Multi-cooker, Personal Blender, Electric Kettle, and Induction Cooker

The series of quarantines are tough to many businesses, but XTREME and its employees continue to provide essential products for Filipinos. With extra care and precautions, all the employees are getting regular supply of face masks. Each workstation has alcohol and staff are getting checked daily in an Intelligent Temperature Measurement and Disinfection mobile booth. A shuttle service and accommodation are being provided for employees who live far from the office during the MECQ period. The company also offered all XTREME Appliances sales agents with motorcycles on a flexible payment term with no interest. Its purpose is to provide convenience on scheduled client visits and other operational duties - saving them from the limited and stressful means of transportation. XTREME is also creating more employment for applicants who lost their jobs and for fresh graduates.

Your #OneStopShopAppliances is present online via Lazada, Shopee and

This current situation is letting us be more productive at home and XTREME Appliances will continue to market products with innovation, functionality, and valuable worth. Get updated and know more about latest news and happenings about the brand by visiting XTREME Appliances: Facebook, Twitter, Instagram, and TikTok accounts. For the full list of products, please visit XTREME on Website, Lazada, and Shopee e-commerce.

Topics: XTREME Appliances , Air Conditioner , Refrigerator , Freezer , Washer , Dryer , Richard Lim
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.
AdvertisementSpeaker GMA