Enterprise software services and fintech firm Appsolutely announced that that it added local airline Cebu Pacific to its growing list of corporate partners.
The alliance integrates Appsolutely’s digital asset, LoyalCoin, with Cebu Pacific’s GetGo lifestyle rewards program.
“The partnership is a natural response to our mutual commitment to help consumers maximize the rewards they earn from their purchases”, shared Patrick Palacios, CEO of Appsolutely
“Building a strong loyalty economy means making redemption and transactions easier for industries that generate demand among its customers. Through our technology, we hope to influence more people to experience the convenience and practicality created by a digitally-integrated loyalty ecosystem. Teaming-up with Cebu Pacific helps showcase LoyalCoin within the travel industry which continues to grow thanks to the Pinoy’s penchant for travelling,” Palacios added.
For Cebu Pacific, adding LoyalCoin to its line-up of lifestyle partners brings more value to its members.
Bringing blockchain technology to air miles: Appsolutely Inc. forges strategic partnership with Cebu Pacific’s GetGo lifestyle rewards program, enabling frictionless redemption and conversion of points. In photo from left to right: Queenie Amaranto (Marketing Manager, Appsolutely), Paolo Bediones (COO, Appsolutely), Francis Patron (Regional Sales Head, Appsolutely), Anthony Vipond (Lead Developer, Appsolutely), Nik Laming (General Manager, Cebu Pacific Loyalty Division), Bernard Tan (Programs Director, Cebu Pacific), Katryn Ann Supapo (Partner Manager, Cebu Pacific), Mary Frances Riano (Partner Specialist, Cebu Pacific), Bernadette Intoy (Marketing Specialist, Cebu Pacific).
“The partnership provides GetGo members an even wider network to earn more points which they can use to redeem free flights with Cebu Pacific” says Nik Laming, Loyalty Divisions General Manager for Cebu Pacific.
“We both strive to give users full control of how they want to make use of their points. Through the LoyalWallet application, users can easily convert their points without having to go through an additional third party, such as calling customer service”, Laming added.
“Building the roster of big brands in our loyalty ecosystem formally introduces LoyalCoin as a utility token backed by actual goods and services from our partners merchants. Through the alliances we hope to build in the coming months, we are confident that we help more customers and merchants understand the value of modernizing and streamlining loyalty systems through blockchain technology”, adds Paolo Bediones, COO of Appsolutely.
The LoyalPlatform, LoyalCoin, and LoyalWallet are integral components of Appsolutely’s new loyalty ecosystem that aims to make the exchange of rewards points easier to increase adoptions among participants. At the heart of it all is blockchain technology—a highly secure decentralized database containing a continuously growing list of data records or transactions.
The platform is designed for a new “Loyalty Economy” wherein consumers are able to use a single currency (LYL) to redeem, exchange and purchase products and services across partner brands.
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by manilastandard.net readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of manilastandard.net. While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.
