Enterprise software services and fintech firm Appsolutely announced that that it added local airline Cebu Pacific to its growing list of corporate partners.
The alliance integrates Appsolutely’s digital asset, LoyalCoin, with Cebu Pacific’s GetGo lifestyle rewards program.
“The partnership is a natural response to our mutual commitment to help consumers maximize the rewards they earn from their purchases”, shared Patrick Palacios, CEO of Appsolutely
“Building a strong loyalty economy means making redemption and transactions easier for industries that generate demand among its customers. Through our technology, we hope to influence more people to experience the convenience and practicality created by a digitally-integrated loyalty ecosystem. Teaming-up with Cebu Pacific helps showcase LoyalCoin within the travel industry which continues to grow thanks to the Pinoy’s penchant for travelling,” Palacios added.
For Cebu Pacific, adding LoyalCoin to its line-up of lifestyle partners brings more value to its members.
“The partnership provides GetGo members an even wider network to earn more points which they can use to redeem free flights with Cebu Pacific” says Nik Laming, Loyalty Divisions General Manager for Cebu Pacific.
“We both strive to give users full control of how they want to make use of their points. Through the LoyalWallet application, users can easily convert their points without having to go through an additional third party, such as calling customer service”, Laming added.
“Building the roster of big brands in our loyalty ecosystem formally introduces LoyalCoin as a utility token backed by actual goods and services from our partners merchants. Through the alliances we hope to build in the coming months, we are confident that we help more customers and merchants understand the value of modernizing and streamlining loyalty systems through blockchain technology”, adds Paolo Bediones, COO of Appsolutely.
The LoyalPlatform, LoyalCoin, and LoyalWallet are integral components of Appsolutely’s new loyalty ecosystem that aims to make the exchange of rewards points easier to increase adoptions among participants. At the heart of it all is blockchain technology—a highly secure decentralized database containing a continuously growing list of data records or transactions.
The platform is designed for a new “Loyalty Economy” wherein consumers are able to use a single currency (LYL) to redeem, exchange and purchase products and services across partner brands.