Sunday, January 29, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Technology Business

As Facebook ad boycott enters new phase, impact unclear

AFPbyAFP
June 30, 2020, 9:56 am
in Business
Reading Time: 3 mins read
A A
Share on FacebookShare on TwitterShare on Email

Washington, United States | The advertiser boycott of Facebook has morphed into a global digital activist campaign aimed at curbing hateful and toxic content on the social media giant. But its impact remains unclear.

The unprecedented move has been joined by major brands like Unilever, Starbucks, Levis and Coca-Cola, with nearly 200 firms pausing advertising on the world's leading social network, and has wiped out billions in Facebook's market value.

Some companies have signed on to the #StopHateForProfit campaign organized by social justice activists, while others have simply acted on their own to avoid the toxic atmosphere of Facebook.

Ford, for example said it would pause all social media advertising to "re-evaluate our presence on these platforms," adding that "content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated."

The boycott gained momentum amid the latest civil unrest as activists have pressed Facebook to be more aggressive in curbing racism and inflammatory content, including from President Donald Trump.

ADVERTISEMENT

"We've entered a totally new era of digital activism," said Greg Sterling, a digital marketing analyst and contributing editor at Search Engine Land.

"Non-profit groups are appealing to advertisers to police social media, given the general reluctance or refusal of the companies to do so themselves. Indeed, all social media will be compelled to re-examine and adjust or adopt new policies that don't permit hate and racism to proliferate."

Michelle Amazeen, a Boston University professor of communication, said the latest action "suggests that social media need to take this issue seriously or it's going to affect their bottom line."

Amazeen added that the movement highlights that "long overdue pressure is finally mounting on social media platforms to be accountable gatekeepers and stop promoting hate and violence for profit."

– Tumbling value –

The wave of announcements last week sent Facebook shares tumbling, leading to a loss of some $50 billion in market value, with a partial bounceback on Monday.

Facebook appeared to respond Friday by announcing it would ban a "wider category of hateful content" in ads.

Chief executive Mark Zuckerberg said Facebook also would add tags to posts that are "newsworthy" but violate platform rules — following the lead of Twitter, which has used such labels on tweets from Trump.

Facebook has said it has invested heavily in efforts to stem racism in the wake of civil unrest triggered by the May 25 killing of African American George Floyd at the hands of Minneapolis police.

– 7 million advertisers –

Despite the boycott, Facebook boasts some seven million advertisers on its network, with the vast majority small- and medium-sized businesses.

Larry Chiagouris, a Pace University marketing professor, said most brand boycotts in recent years have fizzled out as initial enthusiasm fades.

Chiagouris said Facebook worldwide is likely to remain attractive for advertisers with no signs of a major decline in its audience.

The boycott "may lead to a softening of Facebook revenues a bit, but it will bounce back," he said.

"Rightly or wrongly, people are still in love with their Facebook accounts."

Morningstar equity analyst Ali Mogharabi agreed that Facebook is likely to see only a minimal financial hit.

"We anticipate that most of the advertisers will return to Facebook given its more than 2.6 billion users. In the meantime, Facebook can take steps to demonstrate it will reduce hate speech further on the platform; although more content oversight could bring more regulatory risks to the forefront."

The boycott campaign, which has included the NAACP, Color of Change and the Anti-Defamation League, said it wants to keep the pressure on Facebook despite the changes announced last week

"None of these initial steps will make a significant dent in the persistent hate and racism so prevalent on the largest social media platform on the planet," the coalition said in a statement Monday.

The group is pressing for a top-level executive "with deep civil rights expertise" to monitor Facebook's policies for discrimination and bias and an independent audit of "hate and misinformation."

 

by Rob Lever

Tags: advertisingboycottLevis and Coca-ColaStarbucksUnilever
ADVERTISEMENT
AFP

AFP

Related Posts

#PursueYourGIGIL: GIGIL Agency creatives by day, musicians by night launch album

byMST Tech
January 28, 2023, 3:43 pm
0
8
#PursueYourGIGIL: GIGIL Agency creatives by day, musicians by night launch album

Mary, the 9 Ideas held its album launch last January 25 at the 70s Bistro Bar in Anonas, Quezon City....

Read more

foodpanda: SIM registration will help fight fraud, fake bookings

byManila Standard
January 27, 2023, 7:30 pm
0
8
House set to approve SIM card bill

According to the company, the passage of this law is a necessary step in combating the proliferation of fraudulent activities...

Read more

SG-based Gigacover sustains PH growth,
inks pact with EU-based MAPFRE Insurance

byManila Standard
January 20, 2023, 9:10 pm
0
8
SmarTrade and ATFX to guide more Filipinos navigate online trading in 2023

Singapore-based insurtech company Gigacover recently announced a milestone partnership with Spanish insurer MAPFRE Insurance to improve 360 protection for Filipino...

Read more

Tanduay 1st Asian Rum to enter Austrian market

byMST Tech
January 20, 2023, 11:23 am
0
8
Tanduay 1st Asian Rum to enter Austrian market

Philippine brand Tanduay has partnered with Weisshaus, a leading distributor of international spirits, to bring the brand to Austria– making...

Read more

Promising startups to accelerate growth with 917Ventures, 500 Global’s Silicon Valley-inspired program

byMST Tech
January 20, 2023, 11:18 am
0
8
Promising startups to accelerate growth with 917Ventures, 500 Global’s Silicon Valley-inspired program

TEN promising startups are all set to unlock the next stage of growth and scale after completing a 10-week accelerator...

Read more

Japan-affiliated Telco InfiniVAN partners with largest privately owned industrial estate LIMA

byManila Standard
January 13, 2023, 7:10 pm
0
8
Japan-affiliated Telco InfiniVAN partners with largest privately owned industrial estate LIMA

Lipa - Malvar, Batangas — Japan-affiliated telco InfiniVAN, Inc. continued to expand its fiber optic network infrastructure footprint by formally...

Read more

Print Edition

View More

Recent Posts

  • Army Navy supports Club200 Endurance Race
  • Sneakers for Makati : AB4.0
  • DOJ: We won’t yield to ICC
  • PBBM raises 7 priority bills in talk with Congress leaders
  • US Defense chief sets PH trip next week
  • Gov’t eyes link of BI officials to jailed Japanese mob boss
  • Angel wings
  • Low pay keeps guidance counselors from school

Advertisement

Latest News

Gov’t eyes link of BI officials to jailed Japanese mob boss

byManila Standard
January 29, 2023, 1:00 am
0
8
Koreans top list of fugitive aliens captured by BI

The Department of Justice will investigate Immigration officials who may have been in cahoots with a Japanese national in running...

Read more

Angel wings

byManny Palmero
January 29, 2023, 12:53 am
0
8
Bad weather hampers search for Cessna plane

Visitors have fun having souvenir photos taken with huge angel wings at the backdrop at Tambaan Farm in Hilongos Leyte.

Read more

Low pay keeps guidance counselors from school

byManila Standard
January 29, 2023, 12:50 am
0
8
Sexual offense victims urged to sue 7 teachers

The Department of Education on Saturday admitted there is a scarcity of guidance counselors to attend to the psychosocial needs...

Read more

Biker’s haven

byDanny Pata
January 29, 2023, 12:48 am
0
8
Bad weather hampers search for Cessna plane

Bikers can take their routine round and at the same time enjoy the scenic view at the Lakeshore in Taguig...

Read more

Onions at low P170/kilo as imports boost supply

byManila Standard
January 29, 2023, 12:40 am
0
8
Airport mess trigger: Faulty circuit breaker

The prevailing retail prices of onions have dropped to as low as P170 per kilo for the loc white variety...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App