AYALA Foundation has formalized a partnership with Global-Link MP, an events and marketing company that has been in operation since the early 1990s, through a Memorandum of Agreement (MOA), appointing the company as the official events management and marketing partner for Ayala Museum’s event spaces.
The signing took place at Ayala Museum, March 17, 2025.
Ayala Foundation President Antonio Joselito “Tony” Lambino II opened the signing event by expressing his appreciation for Global-Link MP’s trust over the past years. The collaboration between Global-Link MP and Ayala Foundation began in December 2023, when Ayala Foundation was named its official CSR partner. This ongoing partnership seeks to raise awareness of the foundation’s initiatives in community development, leadership development, and arts and culture.
Lambino emphasized the significance of their partnership and shared commitment to excellence and meaningful impact as they enter a new phase of collaboration. As a key component of this phase, Ayala Foundation’s Arts and Culture pillar, through Ayala Museum, aims to expand the reach of Philippine art, history, and culture, making them more relatable and impactful for diverse audiences.
“We are excited to work with Global-Link MP as our official events management and marketing partner for Ayala Museum event spaces. With the team’s expertise in events and experiential marketing, and our shared commitment to excellence and impact, we will create new ways for people to experience the museum—not just as a cultural landmark, but as a venue rich with possibilities for inspiration and engagement,” said Lambino.
The MOA signing was attended by key representatives from both parties, including Paul Vincent S. Mercado, Senior Director of Marketing and Donor Relations of Ayala Foundation; Patrick Lawrence Tan, CEO of Global-Link MP; Felipe Antonio P. Estrella III, Chief Finance Officer of Ayala Foundation; and Maria Lourdes Patricia S. Lagandaon, COO of Global-Link MP. Also present as witnesses were Katrina Lagandaon-Uy, Project and Business Development Director at Global-Link MP, and Aprille P. Tijam, Associate Director of Ayala Museum at Ayala Foundation. The Ayala Museum team and Global-Link MP representatives were also at the signing event.
Patrick Lawrence-Tan, CEO of Global-Link MP, highlighted the significance of the collaboration, stating, “Partnering with Ayala Museum opens exciting new possibilities in event experiences. By blending our expertise with the museum’s iconic spaces, we aim to offer clients a unique fusion of history, culture, and sophistication. This marks the beginning of a new chapter in redefining event standards and creating unforgettable moments.”
Jing Lagandaon, COO of Global-Link MP, echoed this sentiment, highlighting the partnership’s strategic value. “Ayala Museum offers an exceptional setting that resonates with diverse audiences. While we are eager to explore creative possibilities, our focus remains on delivering efficiency and value. We look forward to working closely with the Ayala Museum team, confident that our combined strengths will create truly memorable events,” said Lagandaon.
For booking inquiries, visit their website at ayalamuseum.org and check out their Facebook page, Ayala Museum, and Instagram @ayalamuseum.